Marketing Director

JD — Director of Growth & Brand Director of Growth & Brand (DTC, Lifecycle & Employer Channels) HQ in Austin, TX (Hybrid / Remote-First) This company is building the future of metabolic health — personalized, medically responsible, and grounded in real outcomes, not hype or shortcuts. We believe metabolic health is a long-term relationship built on trust, clarity, and continuity. Brand is not a veneer here it’s a promise to our patients, partners, and clinicians. Growth that compromises trust, cultural relevance, or clinical integrity is not growth we pursue. Austin is our home — where wellness, culture, and innovation intersect — and from here, we’re building a brand that resonates locally and scales nationally. They are scaling quickly, with aggressive revenue targets across DTC acquisition, lifecycle retention, and employer group sales. Brand is our competitive moat. The right messaging, positioning, and creative execution don’t just support growth — they are growth. This role exists to build a full-funnel marketing engine where brand and performance work as one system, driving customer acquisition, retention, and employer adoption at scale. The Role We’re hiring a Director of Growth & Brand to own full-funnel marketing engine — from paid acquisition and brand partnerships to lifecycle retention and employer group sales. You’ll operate at the intersection of brand and performance, ensuring that messaging, creative, and positioning drive measurable results across every channel. You understand that brand isn’t a creative exercise — it’s a strategic advantage that compounds customer trust, lowers CAC, improves conversion, and accelerates retention. This is a player–coach role for someone who can: Own paid growth, lifecycle, and revenue outcomes Use brand and messaging as a lever to improve unit economics Build experiments and systems that scale Partner across creative, sales, and product to translate brand into execution Move fast with AI and modern tools You will be accountable for CAC, MER, retention, revenue growth, and ROI of the budget you own. What You’ll Own Paid Acquisition & Performance Media Own paid growth across Meta, Google, TikTok, and emerging channels Direct agency partners with clear CAC, MER, and quality benchmarks Drive continuous creative and messaging testing — translate brand positioning into ads that convert Scale budgets responsibly ($40K+ baseline per month), tied to retention and LTV signals Use brand differentiation to lower CAC and improve conversion over time Brand Partnerships & Influencer Marketing Manage Social Media & Influencer Manager to execute partnerships that build brand awareness and drive acquisition Structure partnerships (e.g., Snap Kitchen, local Austin activations) that reinforce brand positioning and create customer touchpoints Ensure partnerships ladder up to revenue goals and feed the acquisition funnel Lifecycle & Retention Marketing Partner with CGO and agency to build email and SMS programs for onboarding, engagement, retention, and winback Use messaging and value framing to deepen commitment and reduce churn Build non-discount-led retention mechanics Grow the share of MRR driven by owned channels and repeat engagement Messaging & Brand Execution Across Channels Translate brand platform into scalable messaging frameworks for ads, landing pages, lifecycle, sales materials, and employer collateral Run messaging experiments to understand what resonates with patients — emotionally, clinically, and culturally Ensure consistency and relevance across all customer-facing touchpoints Own the feedback loop: paid insights inform lifecycle, lifecycle informs creative, creative informs sales enablement Employer Group Sales Enablement Support employer sales by packaging DTC insights, patient outcomes, and messaging into employer-ready sales materials Treat employer as group distribution of the same DTC product — translate individual patient value into group ROI narratives Build one-pagers, pitch decks, and ROI frameworks that help close employer deals faster Team Leadership & Leverage Manage the Social Media & Influencer Manager Lead a digital operations team in India, supporting: CRM hygiene and data integrity Campaign QA and execution Reporting and operational support Create leverage through systems, documentation, automation, and AI — not micromanagement Build a culture of learning, ownership, and judgment AI-First Operating Model Use AI as core infrastructure to: Accelerate strategy and experimentation Generate and iterate creative and messaging Automate analysis, reporting, and documentation Continuously test and adopt tools that remove friction and unlock speed Raise the bar for how modern growth teams operate Performance & Reporting Own weekly and monthly reporting across CAC, MER, retention, cohorts, and revenue Maintain budget accuracy within ±5% Translate data into clear recommendations for the CGO and executive team Build dashboards that support real-time decision-making Primary KPIs Blended CAC and MER (with quality thresholds) Checkout conversion and 30-day retention % of DTC revenue from retention Experiment velocity and documented learnings Revenue impact across DTC and employer channels What You Bring Required Experience 10+ years in growth, lifecycle, or performance marketing 2+ years in healthcare, wellness, or regulated consumer businesses Proven ability to scale growth through customer trust Deep lifecycle marketing experience tied to retention and LTV Strong analytical fluency and comfort owning the numbers Experience managing agencies and distributed teams Required Mindset & Values Judgment over hacks: You know when not to pull a lever Brand as an asset: You treat trust and cultural relevance as compounding value Ownership: Outcomes are your responsibility Bias for action: You move fast, but never recklessly AI fluency (non-negotiable): You actively use AI to multiply impact and remove bottlenecks Preferred Experience in regulated categories (healthcare, telehealth, Rx) What Success Looks Like 30 Days Deep understanding of the product, patients, and brand principles Growth baselines established First experiments in flight 60 Days Performance stabilizing or improving Lifecycle roadmap prioritized Initial employer enablement assets delivered 90 Days Measurable improvement in core KPIs Sustained experiment velocity Growth plan locked that balances efficiency with trust Benefits Summary — For Use in Job Descriptions Time Off & Flexibility 20 days PTO annually 10 paid federal holidays Year-end slowdown week (December 26–January 1) Remote-first, hybrid-enabled working model In-office anchor days: Tuesdays and Wednesdays First week of each quarter in-office for planning and alignment Parental Leave 12 weeks paid leave for birthing parents (after 1 year of service) 2 weeks paid leave for non-birthing parents (after 1 year of service) Financial & Retirement Equity grants for Director-level and above roles 401(k) with employer match: Eligible at 90 days Performance bonuses at CEO discretion (with Board approval) Health & Wellness Medical, dental, and vision insurance Full access to the company’s programs at no cost — including our clinically guided GLP-1, peptide, and hormone optimization programs designed to support long-term metabolic health and prevent chronic disease before it starts Direct Primary Care membership — unlimited, direct access to concierge-level physicians and our own Provider for proactive, personalized care Medications at cost — all prescriptions through the company are provided at cost plus 10%, removing financial barriers to staying on track Healthy, GLP-aligned snacks provided during in-office days Sponsored lunch for team connection during in-office weeks to kick off quarter Culture & Work Environment Outcomes-based performance (not presence-based) Lean, high-performing team structure Ownership mindset and equity participation AI-enabled, tools-forward work approach Compensation Base salary: $130,000–$150,000 Performance bonus: 20% of base salary ($26,000–$30,000), tied to revenue goal achievement Equity: $20,000 (Director-level grant) Total compensation: $176,000–$200,000 Why This Role Matters You’ll help define how we grow — not just how fast. This role shapes how growth and brand work together to deliver multi-channel impact while preserving trust, credibility, and cultural relevance. If you believe growth and brand must scale together, this role is for you.