Wellness Brand Marketing Intern (Hands-On, LA-Based)

frm.la

Part-time

Los Angeles, CA, US (Remote)

About the job

About frm.la

frm.la is a boutique Pilates studio in Los Angeles focused on longevity, strength, and intelligent movement. We’re building a premium but approachable brand rooted in consistency, discipline, and community.

We’re looking for a college-level intern who wants hands-on experience owning and growing a real brand—not just scheduling posts.

What You’ll Do (Real Work)

You’ll work directly with the founder and have room to test ideas across:

Content & Social

  • Create and post short-form content (IG/TikTok)
  • Experiment with formats: Reels, Stories, carousels, BTS, client moments
  • Manage posting cadence and basic analytics

Activation & Growth

  • Plan simple activations (guest passes, class fills, promos)
  • Help ideate and execute community events or collabs
  • Test local growth ideas (partnerships, giveaways, pop-ups)

Brand Support

  • Help shape frm.la’s tone, look, and storytelling
  • Wear multiple hats—this is a startup environment

This is a test-and-learn role. We care more about initiative and curiosity than perfection.

Who This Is For

  • College student or recent grad (marketing, comms, business, creative, fitness-adjacent)
  • Comfortable on Instagram/TikTok (you don’t need to be an influencer)
  • Organized, proactive, and willing to try things
  • Interested in wellness, fitness, or lifestyle brands
  • Wants real responsibility and portfolio-worthy experience

What You Get

  • Project-based pay (based on scope/output)
  • Free or discounted Pilates classes at frm.la
  • Direct mentorship from a founder building a real business
  • Autonomy to test ideas and own results
  • A strong resume + portfolio talking point

Time Commitment

  • ~8–12 hours/week (flexible)
  • LA-based preferred (for content/events), hybrid OK

How to Apply

Send:

  • A short intro
  • Your social media handle(s)
  • 2–3 ideas you’d test for a local Pilates studio

Job Type: Part-time

Pay: $500.00 per month

Work Location: Hybrid remote in Los Angeles, CA 90034