Ecommerce Marketing Specialist
Full-time
Wayne, NJ, US
$48k - $110k
About the job
About Us
We are a growing ecommerce company passionate about delivering quality products and creating meaningful customer experiences. We’re looking for a results-driven Ecommerce Marketing Specialist to join our team and help accelerate our digital growth through data-driven marketing strategies.
Responsibilities
- Plan, create, and manage paid advertising campaigns across social media platforms (Meta, TikTok, Pinterest, etc.).
- Develop and optimize email marketing campaigns, SMS marketing, and other retention strategies.
- Collaborate with creative teams to produce compelling ad content, visuals, and copy that drive engagement and conversions.
- Monitor performance metrics (ROAS, CPA, CTR, etc.) and adjust campaigns for maximum efficiency.
- Conduct audience research, competitor analysis, and trend monitoring to identify growth opportunities.
- Manage product listings, SEO/SEM strategies, and website optimizations to improve visibility and conversion rates.
- Work closely with the ecommerce team to align marketing strategies with overall business goals.
Qualifications
- 2+ years of experience in ecommerce marketing or digital advertising.
- Proven track record of creating and scaling paid social campaigns with measurable ROI.
- Strong knowledge of Facebook Ads Manager, TikTok Ads, Google Ads, and other paid media platforms.
- Experience with Shopify (or other ecommerce platforms) and marketing automation tools (Klaviyo, Mailchimp, etc.).
- Analytical mindset with the ability to interpret data and make strategic decisions.
- Excellent communication, project management, and collaboration skills.
Nice-to-Haves
- Experience with influencer partnerships and affiliate marketing.
- Familiarity with creative testing frameworks (A/B, multivariate testing).
- Knowledge of Amazon PPC or marketplace advertising.
What We Offer
- Competitive salary + performance-based incentives.
- Flexible working environment.
- Growth opportunities in a fast-paced ecommerce setting.
- Collaborative and supportive team culture.
Job Type: Full-time
Pay: $47,764.55 - $110,000.00 per year
Work Location: In person