Global Head of Digital

Looking for your Dream Job? Join Our Ice Cream Team! Job Title: Ben & Jerry's Global Head of Digital Marketing

Location: South Burlington, Vermont

Terms & Conditions: Full time, International assignment is not available for this role and relocation for local and international candidates is not provided.

The Magnum Ice Cream Company (formerly a division of Unilever) is now a standalone, independent, EUR 7.9 billion publicly listed company. We’re on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.

We dream big but keep things simple to act fast. If you want to grow with us, make an impact, and shape the future of Ice Cream , this is the place for you!

ABOUT BEN & JERRY's Ben & Jerry's Homemade Inc., started in 1978 in a renovated gas station in Burlington, Vermont, USA, founded by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield. In 2000 Ben & Jerry’s became a wholly owned autonomous subsidiary of The Magnum Ice Cream Company (TMICC) with a unique governance structure that provides for an independent Board of Directors vested with primary responsibility for advancing Ben & Jerry's social mission and ensuring the essential integrity of the brand. Ben & Jerry’s is one of TMICC’s most valuable and iconic brands, with annual turnover exceeding €1 Billion, and with high ambitions to double the business, and expand its impact throughout the world.

Central to the mission of Ben & Jerry's is the belief that all three parts of its mission must thrive equally. This translates into a high-paced growth environment without compromising our grassroots and activist spirit. That is how we remain a true purpose-led organization with a connected 3-part mission, which you will find reflected in our KPI’s.

Ben & Jerry’s 3-Part Mission

• Social mission: We initiate innovative ways to improve the quality of life locally, nationally, and internationally specifically on Climate Justice and Social Justice, Racial Justice, and Economic Justice
• Product mission: We make and distribute the finest quality natural ice cream and euphoric concoctions
• Economic mission: We operate our Company for sustainable, Profitable financial growth

Job Purpose As the Global Head of Digital Marketing, you will steward a team of digital experts spanning an array of disciplines from core infrastructure, digital marketing and commerce, and media all in service of delivering Ben & Jerry’s unique 3-Part Mission.

In this role, you will lead a fan-centric, world-class digital marketing team focused on building brand love, cultural relevance, and memorable strategies and tactics to create long-term equity for Ben & Jerry’s. A successful Global Head of Digital Marketing will forge strong working relationships with the Ben & Jerry’s Country Business Leaders, Regional Teams, Local Digital leaders, and a vast agency and vendor network to develop and execute against these priorities. As a strategic, operational, and creative leader, the Global Head of Digital Marketing sits on the Marketing Leadership Team reporting to the CMO.

Core Disciplines Will Deliver

• TEAM LEADERSHIP: Providing leadership for high‑performing team of digital experts
• DIGITAL COMMERCE: Growing the category leading digital commerce business
• TECHNOLOGY: Maintaining and innovating a hybridized CPG, QSR, and Activism tech stack
• AI: Driving AI adoption and scale throughout the organization
• DIGITAL MARKETING: Best in class digital campaigns across Scoop Shop, Packaged, and Activism activation
• MEDIA: Category leading competitive ROIs on global media spend

Key Responsibilities

• Provide inspiring leadership and clear direction for a high‑performing global team of digital experts, fostering collaboration, growth, and excellence across all digital disciplines.
• Manage a high performing cross-disciplinary digital team through day-to-day management, annual planning, and long-term business strategy
• Maintain 1-3 year vision on cultural shifts in order to guide our digital content storytelling strategy, operational model, and priorities overseeing both internal teams and external partners
• Drive annual organizational digital commerce goal setting including company target alignment with leadership and go to market teams, in addition to identifying and pursuing long term growth opportunities
• Integrate business intelligence across CPG, digital commerce, QSR, and issue advocacy to build, maintain, or innovate upon a unified tech stack
• Champion AI adoption across the organization for personal and organizational productivity by building in-house understanding, expertise, and goals in a rapidly changing AI landscape
• Explore, test, and apply cutting edge AI opportunities to our digital marketing ecosystem including creative development, campaign optimization, and automation.
• Iterate on a cross-disciplinary digital model unifying paid media, digital storytelling, data, and technology in service of scoop shop, packaged, activism campaigns
• Partner with the Global Media Manager to ensure performance of evolving, digital-first, ROI-driven media strategy
• Align media with cross-functional campaign development team ensuring media delivers against business goals

What You Need To Succeed

• Bachelor’s degree or representative experience.
• 10+ years of digital marketing experience in a fast-paced, high pressure marketing environment, preferably within a CPG business, franchise organization, national brand(s), and/or agency
• Deeply familiar with brand strategy, multi-channel execution (paid and owned), social platforms, e-commerce, influencer strategies, retail marketing, community building and have executed these at scale, driving business results and brand equity along the way.
• Skilled at building brand awareness and igniting consumer action.
• Demonstrated understanding how to utilize social media and social platforms to build movements, support campaigns, build understanding and drive consumers to take action.
• Experience with data analysis tools and ability to analyze data from a variety of sources to support decision making and align with the overall strategy.
• Skilled at budget management with a focus on budget allocation and optimization and the ability to build business cases for annual plans and strategic initiatives.
• Experience with franchise systems and franchisees is a plus.
• An entrepreneurial and creative approach to developing new, innovative ideas that will stretch the organization and push the boundaries within the industry.
• Exceptional presentation and communication skills along with the ability to professionally communicate effectively across all levels of the organization.
• Strong ability to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally through direct and positive communications.
• Excellent leadership skills including the ability to build teams, motivate, guide, develop & mentor.
• Strong facilitation skills and managing teams through creating trust, psychological safety, and effective delegation & empowerment.
• Cooperative team player with an upbeat, positive, “can-do” attitude!

What You Can Expect

• A unique mix of global scale & start-up spirit—€7.9 bn powerhouse with an agile, entrepreneurial mindset. We’re building a new high growth Ice Cream company from the ground up.
• Career without limits—42 markets, international opportunities, and fast tracked growth.
• A performance-driven culture—Freedom to act, disrupt and grow – your success is measured by impact.
• A company that celebrates joy, innovation, and purpose—We create extraordinary careers, just like our ice cream creates extraordinary moments.
• Hybrid workplace (3+ days/week in office)
• Dog friendly office environment
• Volunteer days off
• Competitive salaries and comprehensive benefits package, including medical, dental and vision benefits, Generous vacation/holiday pay, 401(k) Retirement, Discount programs
• Learning and development programs
• Access to our gym at headquarters and the local area
• 3 Free pints a day!
• Travel required approximately 30% of the time.

Pay: The pay range for this position is $146,240 to $219,400. The Magnum Ice Cream Company (TMICC) takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Long-Term Incentive (LTI): This position is LTI eligible.

Benefits: TMICC employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

#TMICC

#TMICC

About The Magnum Ice Cream Company With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.

About The Magnum Ice Cream Company (formerly part of Unilever) is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it. Here’s what defines success in our organization :

• We are all about growth
• We operate with speed and simplicity
• We win together with fun
• We boldly innovate to disrupt our industry
• We care and challenge
• We are experts in the Ice Cream Category

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE? Please apply online and do not forget to upload your CV. Your application will be reviewed against the requirements, and we will be in touch shortly after the closing date, with an update on the status of your application.

The Magnum Ice Cream Company is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability.

For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Non discrimination Provision.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact your recruiter. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.