Social Media and Marketing Manager

Overview
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. This role involves developing and executing comprehensive social media strategies, creating engaging content, and analyzing campaign performance to drive growth and engagement. The ideal candidate will possess a strong understanding of digital marketing, social listening, SEO, and branding principles, with proficiency in various creative and analytical tools. This position offers an exciting opportunity to lead our online marketing efforts and shape the company's digital identity.

Duties

• Develop and implement comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Manage daily social media activities including content creation, scheduling, publishing, and community engagement using tools like Hootsuite and Buffer.
• Create compelling visual content utilizing Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance brand visibility.
• Design graphics and videos for campaigns, advertisements, and promotional materials including Facebook Advertising.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activities using web analytics tools like Google Analytics.
• Perform keyword research to optimize content for SEO and increase organic reach.
• Manage public relations initiatives to foster positive relationships with media outlets, influencers, and customers.
• Oversee branding efforts ensuring consistency in messaging across all channels.
• Analyze campaign performance metrics to refine strategies using web analytics tools; prepare reports on key insights.
• Collaborate with cross-functional teams including sales and product development to align marketing initiatives with business goals.
• Stay updated on the latest digital marketing trends, platform updates, and best practices in social media management.

Skills

• Proficiency in social media management tools such as Hootsuite and Buffer.
• Strong graphic design skills with expertise in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Experience with video editing for creating engaging multimedia content.
• Knowledge of SEO best practices, keyword research, and web analytics including Google Analytics.
• Familiarity with Facebook Advertising campaigns and digital advertising strategies.
• Excellent content creation skills with attention to proofreading and messaging consistency.
• Ability to conduct social listening effectively to inform marketing strategies.
• Strong relationship management skills for public relations efforts and influencer collaborations.
• Experience in branding development across digital channels.
• Understanding of e-commerce platforms and digital marketing techniques to support online sales initiatives. This role is ideal for a creative professional passionate about digital marketing who thrives in a fast-paced environment and is eager to make a measurable impact on brand growth through innovative social media strategies.

Job Types: Part-time, Internship

Pay: $23.00 - $24.00 per hour

Work Location: Hybrid remote in Shingle Springs, CA 95682