Brand Manager

About the Company

Solely is redefining the snacking experience by making indulgence from real, whole, organic fruit accessible to everyone. We're one of the fastest-growing, most disruptive brands in food - transforming categories with clean, craveable products made from fruit and nothing else. Backed by Mexico City-based Fruitex (1,500+ employees), we combine startup agility with corporate resources to build brands that consumers love.

About the Role

We are seeking an analytical, creative, consumer-centric Brand Manager to own strategy, execution, and results for the Solely brand. This is a highly visible role with full brand responsibility spanning consumer insights, innovation, budget management, and integrated marketing leadership. You'll manage a Marketing Assistant, lead cross-functional partners, and serve as the primary steward of brand growth. This is an opportunity to make a lasting impact in food and beverage, building a brand that consumers crave and trust.

Responsibilities

Brand Strategy and Budget Management

• Own brand strategy, positioning, and annual brand plan for assigned categories
• Manage marketing budgets, ensuring efficient investment and measurable ROI
• Translate insights into strategies that drive brand growth and long-term equity

Innovation and Commercialization

• Lead end-to-end innovation pipeline: concept development → business case → cross-functional commercialization → launch execution → post-launch tracking
• Identify and evaluate innovative partners to enhance brand growth and consumer engagement

Communications and Influencer Leadership

• Lead agency partners (creative, PR, digital) to deliver breakthrough brand communications
• Own Solely's influencer strategy and execution—from partner identification to content creation and impact measurement

Sales and Trade Support

• Partner with sales to create compelling, fact-based selling stories rooted in consumer and category insights
• Provide marketing tools and presentations to support retail growth and customer engagement

Cross-Functional and Customer Collaboration

• Work closely with customer success, field marketing, and shopper marketing to deliver cohesive brand activations and in-store excellence
• Collaborate with R&D, operations, and supply chain on innovation and commercialization projects

Consumer and Market Insights

• Own the consumer and category insight agenda, leveraging Nielsen/IRI/SPINS, custom research, and brand health trackers
• Translate insights into actionable strategies for innovation, brand building, and retail execution

People and Team Leadership

• Manage, mentor, and develop a Marketing Assistant
• Provide leadership to cross-functional teams, ensuring alignment and accountability

Qualifications

• 5-7 years CPG marketing or brand management experience (Food & Beverage strongly preferred)
• Proven track record leading brand strategy, innovation launches, influencer campaigns, and integrated marketing
• Strong analytical skills with syndicated data expertise (Nielsen, IRI, SPINS)
• Budget management experience required; MBA preferred
• Demonstrated leadership and people management experience (direct reports or cross-functional)
• Exceptional communication, storytelling, and presentation skills
• Passion for food, wellness, and building brands with purpose
• Bonus: Bilingual Spanish & English, experience at both large and small companies

Pay range and compensation package

Base Salary: $105,000 - $130,000 (commensurate with experience)

Impact: Shape the future of food with one of the most innovative brands in the industry

Culture

Our Culture: We move fast (speedboat pace), embrace change, and value leaders who thrive in entrepreneurial environments. You'll work directly with senior leadership, influence strategy, and see the immediate impact of your work. If you're energized by building brands with an ownership mentality, this is your opportunity.

Reports To: VP Marketing