Social Media and Marketing Coordinator

<Overview>
Energize your career as a Social Media and Marketing Coordinator, where you will drive dynamic digital campaigns and craft compelling content that elevates brand presence across multiple platforms. This role offers a vibrant opportunity to blend creativity with strategic marketing initiatives, ensuring our brand resonates with diverse audiences. You will be at the forefront of social media management, content creation, and digital marketing strategies, empowering our brand to connect authentically and effectively with our community. Join us to inspire engagement, boost visibility, and shape innovative marketing narratives that make an impact!

<Duties>

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and followers.
• Manage daily social media activities using tools like Hootsuite and Buffer, scheduling posts, monitoring interactions, and analyzing performance metrics.
• Create eye-catching graphics and videos using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance content appeal.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activities; utilize insights to refine marketing tactics.
• Implement SEO best practices by conducting keyword research and optimizing content for search engine visibility.
• Plan and manage paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI.
• Collaborate with cross-functional teams including public relations, e-commerce, and web analytics to ensure consistent branding and messaging.
• Proofread all content meticulously to maintain high-quality standards before publication.
• Analyze web analytics through Google Analytics and other tools to measure campaign effectiveness and inform future strategies.
• Foster strong relationships with influencers, partners, and community members to enhance brand loyalty and visibility.

<Skills>

• Proven expertise in social media management tools such as Hootsuite and Buffer; ability to schedule, monitor, and analyze campaigns efficiently.
• Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating engaging visual content.
• Knowledge of SEO techniques including keyword research, content optimization, and web analytics to improve online visibility.
• Experience with social listening tools to track brand mentions, industry trends, and customer feedback effectively.
• Skilled in digital marketing channels including Facebook Advertising, video editing, photography, and e-commerce integration.
• Excellent written communication skills with a keen eye for proofreading to ensure clarity and professionalism in all content.
• Ability to develop compelling content tailored for diverse audiences while maintaining consistent branding standards.
• Relationship management skills for engaging influencers, partners, and community stakeholders positively.
• Familiarity with web analytics platforms such as Google Analytics to interpret data insights for strategic decision-making.
• Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment. Join us as a Social Media and Marketing Coordinator if you’re passionate about crafting innovative digital stories that captivate audiences worldwide! Your creativity combined with strategic insight will help shape our brand’s future while advancing your professional growth in the vibrant realm of digital marketing!

Pay: $24.54 - $29.55 per hour

Benefits:

• 401(k)
• Health insurance
• Paid time off

Work Location: Hybrid remote in Santa Clara, CA 95051