Social Media and Marketing Manager

<Job Overview>
**Flex Schedule**

Are you passionate about crafting compelling digital narratives and engaging audiences across social media platforms? Come join a RAPIDLY growing Plumbing and HVAC company. We’re seeking an energetic and innovative Social Media and Marketing Manager to lead our brand’s online presence. In this role, you will develop dynamic marketing strategies, create captivating content, and leverage analytics to boost brand awareness and drive customer engagement. Your creativity and strategic thinking will be essential in transforming our digital footprint into a powerful tool for growth, all while collaborating with cross-functional teams to deliver impactful campaigns.

<Duties>

• Develop and implement comprehensive social media marketing strategies across platforms such as Facebook, Instagram, YouTube, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create, curate, and manage high-quality content including graphics, videos, photography, blog posts, and promotional materials that align with brand voice and marketing goals.
• Utilize social listening tools to monitor online conversations, gather insights on customer sentiment, and identify emerging trends or potential issues.
• Manage social media advertising campaigns using Facebook Advertising and other paid promotion tools to maximize reach and ROI.
• Analyze web analytics and social media metrics through tools like Google Analytics and platform-specific insights to measure campaign effectiveness and inform future strategies.
• Maintain consistent branding across all digital channels while managing relationships with influencers, partners, and media outlets through effective public relations practices.
• Oversee the use of social media management platforms such as Hootsuite or Buffer for scheduling posts, tracking engagement, and coordinating team efforts.
• Conduct keyword research to optimize content for SEO (Search Engine Optimization), ensuring maximum discoverability in search engines.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) for visual content creation; perform basic video editing as needed for multimedia campaigns.
• Stay updated on the latest trends in digital marketing, e-commerce integrations, social media algorithms, and emerging platforms to keep our strategies fresh and competitive.

<Skills>

• Proven expertise in social media management tools like Hootsuite or Buffer with a track record of successful campaign execution.
• Strong graphic design skills using Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Deep understanding of SEO principles, keyword research techniques, and web analytics tools such as Google Analytics.
• Excellent written communication skills with a keen eye for proofreading and content accuracy.
• Knowledge of social listening tools to monitor brand reputation and customer feedback effectively.
• Experience managing paid advertising campaigns on Facebook Ads Manager or similar platforms for targeted outreach.
• Ability to develop engaging content tailored to diverse audiences while maintaining consistent branding standards.
• Strong relationship management skills to foster collaborations with influencers, media outlets, and internal teams.
• Familiarity with e-commerce platforms integration within marketing strategies to enhance online sales efforts.
• Passionate about digital marketing trends including branding innovations, video content creation, photography skills, and web analytics insights. Join us in shaping the future of our brand’s digital voice! Bring your creativity, strategic mindset, and passion for social media marketing to make a lasting impact—your innovative ideas will help us connect authentically with our community worldwide!

Job Type: Full-time

Pay: $45,581.36 - $54,893.68 per year

Benefits:

• Paid time off

Work Location: Hybrid remote in Waxhaw, NC 28173