Social Media Manager

The Role

We’re a fast-growing restaurant brand in build mode, not maintenance mode. This role isn’t about scheduling posts and calling it a day. It’s about building attention, demand, and brand heat in real time. You’ll own our social presence end-to-end and turn social into a growth channel, not a vanity metric.

You’ll work closely with ops, franchisees, and leadership to tell the real story of the brand, drive foot traffic, support new store openings, and build a community that actually cares about what we’re building.

What You’ll Own

• Build and execute the social media strategy across Instagram, TikTok, LinkedIn, Facebook, X, and emerging platforms
• Create and publish content that drives real engagement and store-level impact, not just likes
• Own the content calendar tied to promos, LTOs, new openings, brand partnerships, and cultural moments
• Capture and create short-form video, behind-the-scenes content, store-level stories, and UGC
• Partner with franchisees and store teams to pull content from the field and turn operators into brand ambassadors
• Launch and manage creator and micro-influencer partnerships
• Write copy that sounds human and on-brand, not corporate and stiff
• Track performance and report on what’s actually driving growth (engagement, reach, traffic, conversions, store lift)
• Test formats, hooks, creative styles, and posting strategies constantly
• Stay plugged into trends, memes, and platform shifts without chasing every shiny object
• Work with paid media and brand teams to amplify top-performing content

What Success Looks Like

• Our brand becomes recognizable and talked about in our category
• Store teams and franchisees want to be featured because it helps their business
• Social turns into a meaningful traffic and brand channel, not just a marketing checkbox
• Engagement, reach, and audience growth compound month over month
• Our content feels authentic to the brand and culture, not like it was built in a boardroom

Who We’re Looking For

• 3+ years managing social media for a consumer brand, restaurant, hospitality, or lifestyle company
• Strong short-form video instincts (TikTok / Reels / Shorts)
• You know how to shoot, edit, and publish content without waiting on a full production team
• You understand how social actually works, including algorithms, hooks, and timing
• You’re comfortable working directly with operators, store managers, and franchisees
• You can balance brand voice with speed and relevance
• You care about performance and growth, not just aesthetics
• You’re organized enough to run a calendar but scrappy enough to jump on opportunities in real time
• You have a point of view on what good content looks like

Nice to Have

• Experience with multi-location or franchise brands
• Influencer or creator partnerships experience
• Basic paid social understanding
• Photo/video editing skills (CapCut, Adobe, Final Cut, etc.)