Internship: Brand Marketing & Launch Operations

Are you a creative strategist with a passion for the beverage industry? This isn’t your typical "coffee-run" internship. We are launching a disruptive new beverage brand, and we’re looking for a high-energy Undergraduate or Graduate intern to sit in the passenger seat—and occasionally take the wheel—during our California brand launch.

We’re a California-based citrus mixers for cocktails and mocktails, creating a new category of luxury mixers in the beverage industry. You will work directly with the co-founders**,** receiving 1-on-1 mentorship while architecting our brand’s debut in the Bay Area market.

The Details

• Pay: $20 per hour
• Duration: 3 – 6 months (Flexible start date)
• Time Commitment: Minimum 10 hours per week (Flexible scheduling)
• Location: Variable Remote / Hybrid (Remote-first with occasional in-person strategy sessions if local)

Who We Are

Glasswell Beverage Company is a high-growth beverage startup creating premium, citrus-based cocktail and mocktail mixers. Glasswell was started by two co-founders with backgrounds in the luxury wine industry and in wellness. Glasswell Beverage Company leads with transparency and integrity of organic ingredients and balanced craftsmanship. By centering on experience over consumption, Glasswell creates a space where cocktails and mocktails co-exist naturally. Gain a front-row seat to help us reinterpret the cocktail landscape through the contemporary lens where celebration and connection do not depend solely on alcohol but on quality, intention and presence.

What You’ll Be Doing

You will work directly with a seasoned luxury wine executive to translate high-end brand principles into a vibrant startup launch, gaining the rare experience of taking a product from concept to a launch. You’ll be an integral part of our "launch squad," from ideation to execution.

1. Social Media Strategy & Content

• Assembling, publishing and scheduling social posts on Instagram while maintaining a consistent brand voice.
• Launch Instagram Strategy: Focus on high-aesthetic lifestyle photography and "behind-the-scenes" of the launch.
• LinkedIn Presence: Help the founders establish thought leadership in the "sober-curious" and craft cocktail movements.
• Community Management: Engage with mixologists, influencers, and hospitality partners.

2. Bay Area Launch, Pop-Up Planning & Execution

• Identify and approach high-traffic, brand-aligned venues in San Francisco and the North Bay (from tech hubs to local markets).
• Coordinate logistics for tasting events and temporary "zest bars." Travel reimbursement for in-person events provided.
• Act as a brand ambassador, sharing the story of our California citrus roots with customers.

3. Strategic Brand Support

• Identify and implement social media management platforms, analytics tools, content scheduling software, and email marketing software.
• Provide and maintain dashboard of social media metrics and KPI,
• Create an initial soft launch of an email marketing campaign.
• Drafting communications for retail partners and wholesale accounts.

Who You Are

• Strategic & Polished: You understand that "luxury" is about the details, but "startup" is about the speed.
• Experience with content creation, including use of commonly used software (CapCut, Canva, photography, movie video editing, etc)
• Bay Area Savvy: You know where the trendsetters hang out and where our mixers belong.
• Self-Starter: You take pride in "owning" a project from the first brainstorm to the final report.
• Interest in F&B: You have a passion for the beverage industry, mixology, or the mindful consumption cocktail movement

The Perks

• Executive Mentorship: Learn the trade secrets of the luxury wine world and how to apply them to a new venture.
• Portfolio Building: Own the planning of a physical launch event from concept to clean-up.
• Flexibility: We respect your academic schedule; we are results-oriented, not clock-oriented.

How to Apply: > Please send your resume and a brief "elevator pitch" (under 200 words) on why you’re the perfect fit for a beverage launch to stephanie@glasswelldrinks.com. Bonus points if you include a link to a social media account or project you’ve managed!

Pay: $20.00 per hour

Expected hours: No less than 10.0 per week

Work Location: Hybrid remote in Napa, CA 94559