Social Media and Marketing Manager

Overview
We are seeking a dynamic and creative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. This role requires a strategic thinker with a passion for social media management, content creation, and digital marketing analytics. The ideal candidate will possess strong skills in graphic design, social listening, and public relations, with the ability to develop engaging campaigns that resonate with target audiences. This is an exciting opportunity for a motivated professional to shape our online identity and drive brand growth through innovative marketing strategies.

Duties

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to increase engagement and followers.
• Create compelling content including graphics, videos, photography, and written posts aligned with branding guidelines using Adobe Creative Suite (Photoshop, Illustrator) and video editing software.
• Conduct keyword research and App Store Optimization
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign effectiveness and inform future strategies.
• Manage paid advertising campaigns on Facebook Ads Manager and other platforms to maximize reach and ROI.
• Engage in social listening to monitor brand reputation, industry trends, and competitor activities.
• Collaborate with the public relations team to craft press releases, manage media relationships, and coordinate branding initiatives.
• Oversee e-commerce marketing efforts by integrating social media campaigns with online sales channels.
• Proofread all content for accuracy, clarity, and brand consistency before publication.
• Maintain relationships with influencers, partners, and stakeholders to foster community engagement and brand loyalty.

Skills

• Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software for content creation.
• Experience with social media management tools such as Hootsuite and Buffer.
• Strong understanding of ASO best practices, keyword research, web analytics (Google Analytics), and digital marketing strategies.
• Knowledge of Facebook Advertising platform for targeted ad campaigns.
• Excellent graphic design skills with an eye for branding consistency.
• Ability to craft engaging content tailored for various platforms including text, images, videos, and graphics.
• Strong public relations skills for managing media outreach and brand reputation.
• Experience in social listening tools to monitor industry trends and customer feedback.
• Ability to analyze data insights from web analytics tools to optimize marketing efforts.
• Effective relationship management skills to collaborate with influencers, partners, and internal teams.
• Excellent proofreading skills ensuring all content is accurate and aligned with brand voice. This role offers an opportunity to be at the forefront of our digital presence while working in a collaborative environment that values creativity, innovation, and strategic thinking.

Job Types: Part-time, Internship

Pay: $48,737.96 - $58,695.18 per year

Expected hours: 5 – 15 per week

Benefits:

• Flexible schedule

Work Location: Remote