Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing initiatives. This role involves developing and executing comprehensive social media strategies to enhance brand visibility, engage target audiences, and drive business growth. The ideal candidate will possess a strong understanding of digital marketing tools, content creation, and analytics to optimize campaigns across various platforms. This position offers an exciting opportunity to shape our online presence and connect with diverse audiences through creative storytelling and strategic planning.

Duties

• Develop, implement, and manage social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Create engaging content, including graphics, videos, blog posts, and photography that align with brand voice and marketing goals.
• Utilize graphic design tools like Canva, Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to produce visually appealing materials.
• Manage social media scheduling using tools like Hootsuite and Buffer to ensure consistent posting and engagement.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activities.
• Optimize content for SEO through keyword research and integration to improve organic reach.
• Run targeted Facebook Advertising campaigns and analyze their performance using Google Analytics and web analytics tools.
• Engage in public relations activities to foster positive relationships with media outlets, influencers, and customers.
• Oversee branding initiatives ensuring consistency across all digital channels.
• Manage e-commerce platforms by creating compelling product listings and promotional campaigns.
• Proofread all content for accuracy, clarity, and brand consistency before publication.
• Track campaign performance metrics regularly to refine strategies for better engagement and conversion rates.
• Collaborate with cross-functional teams including sales, product development, and customer service to align marketing efforts with company objectives.

Skills

• Proven experience in social media management and digital marketing strategies.
• Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Expertise in social listening tools and techniques for reputation management.
• Knowledge of SEO best practices including keyword research and web analytics such as Google Analytics.
• Experience running Facebook Advertising campaigns with measurable results.
• Familiarity with social media management platforms like Hootsuite and Buffer (application).
• Ability to create compelling content including videos, photography, and written materials for diverse audiences.
• Excellent proofreading skills ensuring high-quality output across all communications.
• Strong relationship management skills for engaging with media contacts, influencers, customers, and internal teams.
• Knowledge of branding principles to maintain a cohesive brand identity across channels.
• Experience with e-commerce platforms to support online sales initiatives.
• Skills in video editing for producing engaging multimedia content suitable for social media channels. This role is ideal for a creative professional passionate about digital marketing trends who thrives in a fast-paced environment dedicated to innovative brand storytelling through social media channels.

Pay: From $600.00 per week

Work Location: Hybrid remote in Mesa, AZ 85204