Vice President, Direct to Consumer

GIBBON North America – Vice President, Direct to Consumer

Founded in 2007, GIBBON is the world leader in slackline products and innovation. From Super Bowl halftime shows to Cirque du Soleil performances, GIBBON’s products have helped produce some of the best balance athletes in the world. GIBBON North America holds the exclusive license to sell GIBBON products throughout North America, the UK, Ireland, Spain, Portugal, Brazil, Australia, New Zealand and Korea. Our company has been growing exponentially since launching the GIBBON 

SlackBoard 

, the most dynamic and versatile balance training tool on the market.

SlackBoard sales in 2025 more than doubled to $37 million, up from $14 million in 2024. We have sold more than 300,000 SlackBoards since 2023. Inc. Magazine recognized us as one of the fastest growing private companies in America in 2024 and our growth only accelerated last year, so we will likely get that recognition again for 2025. We have barely scratched the surface in our new global markets and we believe there is tremendous opportunity to continue growing in North America and to start selling into these additional markets.

Job Summary

We are seeking a highly motivated and results-driven Vice President, Direct to Consumer, based in our Solana Beach, California office, to lead and scale GIBBON’s owned and marketplace revenue channels across North America. This executive will own end-to-end performance of the DTC business—including our website, Amazon, and other marketplaces—driving sustainable revenue growth, profitability, and customer lifetime value.

The ideal candidate has a proven track record of profitably scaling high-growth consumer product companies from approximately $40 million to over $100 million in revenue, with deep expertise in DTC, Amazon, and performance-driven go-to-market models. This role blends strategic leadership with hands-on execution and close cross-functional partnership across marketing, operations, finance, and

product.

Key Responsibilities:

Leadership & Ownership

• Own full P&L responsibility for the Direct-to-Consumer business, including our website, Amazon, and other marketplace channels.
• Build, lead, and develop a high-performing DTC and eCommerce organization, earning the trust of teams and executive leadership.
• Recruit, develop, and retain top talent while fostering a culture of accountability, speed, and results.
• Take full accountability for channel performance, revenue growth, margin, and customer experience.

Strategy & Growth

• Develop and execute the DTC growth strategy aligned with company revenue and profitability targets set by the CEO.
• Lead channel-specific strategies across owned eCommerce and Amazon, balancing brand, conversion, retention, and unit economics.
• Own acquisition, conversion, retention, and LTV strategies across paid media, email/SMS, influencer, affiliate, TV, and owned social channels.
• Partner with Marketing to ensure brand strategy and storytelling are effectively translated into DTC and marketplace execution.
• Drive Amazon strategy including catalog optimization, advertising, promotions, content, reviews, pricing, and operational coordination.

Execution & Optimization

• Ensure flawless execution across site merchandising, CRO, customer journey optimization, and promotional calendars.
• Actively participate in execution when required—personally owning key initiatives, launches, or performance turnarounds.
• Optimize CAC, LTV, contribution margin, and inventory efficiency through rigorous testing, analytics, and forecasting.
• Partner with Operations and Supply Chain to align inventory planning, fulfillment, and service levels with demand.

Cross-Functional Leadership

• Collaborate closely with Product on launches, pricing, assortment, and lifecycle management.
• Partner with Finance on forecasting, budgeting, and performance reporting.
• Align with Customer Experience teams to ensure seamless post-purchase support and retention.
• Serve as a senior leader in go-to-market planning across DTC, Amazon, and wholesale channels.

Qualifications

• 10+ years of leadership experience in DTC, eCommerce, or digital commerce roles within a high-growth consumer product company.
• Proven success scaling a DTC and/or Amazon business from ~$40M to $100M+ in revenue.
• Deep expertise across performance marketing, lifecycle marketing, conversion optimization, and marketplace growth.
• Strong understanding of unit economics, contribution margin, inventory dynamics, and demand forecasting.
• Demonstrated ability to lead teams, drive accountability, and execute in fast-paced, high-growth environments.
• Exceptional analytical, communication, and decision-making skills.
• Bachelor’s degree in Business, Marketing, Finance, Economics, or related field preferred.

This position offers a hybrid work schedule (three days) based out of Solana Beach, California.

Total compensation for this position in San Diego, CA is targeted at $300,000-$400,000 including base salary and bonus combined. Base pay will depend on the candidate’s job-related knowledge, skills, and experience among other factors. Bonuses are tied to individual and company performance.

An equity incentive may also be provided as part of the compensation package, in addition to medical and 401(k) benefits.

Apply via email to jobs@giboardus.com. Please submit a resume AND a cover letter (.doc or .pdf format). Principals only, no recruiters. Please do not contact job poster about other services, products or commercial interests.