Community Leaders / Key Opinion Leaders (Multifamily, Property Management & Trades)
Contract
Baltimore, MD, US (Remote)
About the job
Job Summary
WHO WE’RE LOOKING FOR
We’re searching for Community Leaders / Key Opinion Leaders (KOLs) to participate in a paid digital brand campaign with Lowe’s Pro Supply in the following markets:
Tampa, Baltimore and Dallas
This campaign is part of a new marketing approach that centers local industry professionals and community leaders — rather than the giant influencers everyone is used to seeing.
The goal is to spotlight real people doing real work in multifamily housing and the trades, sharing practical insight through short-form educational content.
If this pilot performs well, there is strong potential for larger budgets and future campaigns with selected participants.
You do not need to be a full-time creator — we’re seeking professionals with experience, credibility, and an active social presence with at least 2k followers on their largest platform.
Examples of Ideal Applicants:
Professionals actively working in or around multifamily properties, including:
- Property Managers / Assistant Property Managers (multifamily portfolios)
- Real Estate Agents or Brokers specializing in multifamily
- Property Maintenance Professionals or Maintenance Supervisors
- Facilities Managers
- Construction, renovation, or development professionals working on multifamily projects
- Operations managers in multifamily housing
- Vendor partners who regularly service multifamily properties
BASIC REQUIREMENTS
- Based in Dallas, TX | Tampa, FL | Baltimore, MD
- Minimum 2K followers on at least one platform (LinkedIn, Instagram, TikTok, YouTube, or Facebook)
- Comfortable filming simple, authentic educational videos
- Strong communicator with community credibility
- Have a public social media account (no private accounts)
DELIVERABLES
- 2 short-form educational videos based on your real professional experience
- Post those 2 videos on your 2 largest social platforms (LinkedIn, YouTube, IG, Fb, TikTok, etc)
- Posts stay live for 30 days
*
CAMPAIGN DETAILS
- Campaign launches: 2/9
- Campaign length: 30 days
- Non-exclusive
- This is a paid brand campaign
COMPENSATION
- $500–$1,500 per creator, depending on reach, engagement, and platform mix
- Additional paid promotion opportunities may be available for select participants
BONUS OPPORTUNITY
Select participants may be included in paid Spark Ads / promotion, creating additional visibility and traffic to your business & growing pages.
Job Types: Contract, Temporary
Pay: $500.00 - $1,500.00 per week
Benefits:
- Professional development assistance
Application Question(s):
- Please share your 2 largest social media links with us (LinkedIn, Youtube, Facebook, Instagram, TikTok)
- Please share your LinkedIn profile with us
Location:
- Baltimore, MD (Required)
Work Location: Remote