DIRECTOR OF MARKETING

JOB SUMMARY:

The Director of Marketing is responsible for the development and execution of a comprehensive marketing and engagement strategies to support Franklin’s strategic plan and help generate awareness of the brand, offerings and accomplishments of Franklin. The Director of Marketing must be able to possess an aptitude for and demonstrates accomplishments in planning and development, data utilization, project/budget management, creative output, and developing relationships with stakeholders. Will also need to possess a fundamental understanding in digital marketing, content creation, customer service and a desire to build upon a current skillset.

ESSENTIAL FUNCTIONS:

1. Assist in the development of a marketing strategy and annual budget, and help guide the organization towards effective and efficient marketing initiatives for the overall brand, core services and regions.

2. Manage the marketing budget and ensure that key deliverables from vendors, providers, and agencies are met.

3. Manage top of mind brand awareness marketing campaigns across all channels.

4. Directly oversee and manage FPHC’s creative design, content marketing, and corporate communications including Public Relations (PR), and Social Media.

5. Produce an ongoing stream of information on a monthly basis to keep key stakeholders connected to Franklin’s mission and vision.

6. Create quality content for social media, website, newsletter, and email marketing.

7. Plan and attend networking events within Franklin’s service area to raise awareness and promote the brand.

8. Define and measure metrics to advise the leadership team on data driven decisions.

9. Assess data from analytical platforms on a weekly basis to determine success of marketing activities, and provide recommendations to refine as indicated.

10. Collaborate regularly with key stakeholders on audience (patients, community organizations, referral sources) engagement and retention strategies.

11. Manage market research initiatives, assess and present findings to internal audiences, and ensure implementation of insights into core positioning, messaging, marketing campaigns, and web content.

12. Make recommendations for marketing channel mix and assist in campaign execution across core channels: outdoor, print and radio advertising, digital marketing, direct mail, and influencer marketing.

13. Provide copywriting, editing and proofing as needed across marketing output, and help ensure quality control.

14. Provide marketing support (development of campaigns/ collateral) for the Community Outreach team (field team).

15. Manage and enforce the organization’s brand architecture and brand standards.

16. Perform other duties as assigned by the CEO/COO.

ADDITIONAL RESPONSIBILITIES:

1. Displays punctuality and good attendance at work.

2. Conducts periodic formal assessment and evaluation reviews of department personnel and services provided.

3. Interprets clinical and financial data.

QUALIFICATIONS:

EDUCATION/EXPERIENCE: A B.S. degree in Marketing is preferred. A degree in Business Administration or a related field with at least two years of experience in all aspects of developing and maintaining marketing strategies is acceptable. Proven experience in customer services and marketing. Possess relevant industry knowledge and experience with software applications.

CERTIFICATION, LICENSES, REGISTRATIONS:

Marketing Certification. Valid driver’s license. Current auto liability insurance.

Job Type: Full-time

Pay: From $1.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off

Work Location: In person