Social Media Manager

Social Media Manager

About Us

Velocity and its portfolio of brands are the nation’s leading builders of Re-Engineered Classics™, redefining what it means to own a classic. Our vehicles aren’t just restored; they’re entirely reborn. By blending timeless design with today’s performance, comforts, and technology, we set the standard for how classics are built, owned, and driven. Every product we create is crafted without compromise, honoring the past while delivering the experience of today.

Velocity’s Culture and Core Values

Success at Velocity requires a “whatever it takes” mentality. We embody grit, demonstrating perseverance, resilience, and unwavering determination in the face of challenges. We are adaptable, embracing change, adjusting to new circumstances, and continuously seeking ways to improve processes and outcomes—because growth does not come from comfort.

We take ownership, assuming full responsibility for tasks, decisions, and outcomes, whether successes or setbacks, without shifting blame. “That’s not my job” is not in our vocabulary; when one part of our team falls short, we all do.

Finally, our ambition fuels our drive to excel, improve, and uphold the highest standards for both personal and professional growth. This mindset defines who we are and ensures our continued success.

Overview

The Social Media Manager at Velocity and its portfolio of brands owns the voice, presence, and engagement of our brands across all social platforms. This role is both strategic and hands-on. Responsibilities include developing and executing content strategies, managing the social media calendar, and building highly engaged communities of enthusiasts and clients.

The Social Media Manager will collaborate closely with the creative team (photography, video, design), external agencies, and marketing leadership to bring the brands to life online. They will also manage influencer and ambassador relationships, whether through agency partners or independently, ensuring campaigns and collaborations amplify our reach with authenticity and measurable results.

The ideal candidate is creative, data-driven, highly organized, and passionate about storytelling, community building, and connecting social media efforts to real business impact. They should also be comfortable representing the brand directly, both online and on-camera, to engage audiences in authentic and compelling ways.

Job Level

Individual Contributor

Reports To

Digital Marketing Director

Duties and Responsibilities

Social Media Strategy & Management

• Develop and execute a comprehensive social media strategy across Velocity and its portfolio of brands.
• Balance portfolio-wide campaigns with brand-specific strategies, tailoring content to each audience.
• Align all social activity with the marketing calendar, supporting launches, promotions, events, and evergreen initiatives.
• Maintain a balance of long-term campaigns and daily storytelling to ensure consistent brand presence.
• Own and manage the social media calendar, providing visibility into what is being posted, when, where, and how.
• Establish clear content guardrails, cadence, and channel-specific strategy to ensure the brand is never posting reactively or without intent.
• Manage daily operations across Instagram, Facebook, TikTok, YouTube, Pinterest, LinkedIn, and emerging platforms.
• Own day-to-day content capture and publishing, including regular on-the-ground shooting and editing using mobile devices (iPhone), in addition to working with the photo/video team.
• Rotate content types including vehicle spotlights, customer stories, behind-the-scenes, lifestyle, and trend-driven formats to keep channels fresh.
• Collaborate with the creative team to produce engaging, high-quality content that aligns with brand identity.
• Ensure all content and community interactions follow established brand guidelines, visual standards, and tone of voice across Velocity and its portfolio of brands.
• Capture on-the-ground content at events, in the shop, and during activations.
• Comfortable appearing on-camera to represent the brand in walkarounds, product highlights, and other social-first video formats.
• Identify and act on cultural, industry, and platform trends to keep the social presence dynamic and relevant.
• Stay ahead of platform updates and best practices, applying insights proactively.

Community Building & Engagement

• Own community management across platforms and forums, engaging audiences with authenticity.
• Respond promptly and consistently to all comments, messages, and inquiries across platforms, ensuring complete follow-through on conversations and a professional, brand-appropriate tone at all times.
• Actively participate in enthusiast groups and conversations to grow brand presence.
• Manage influencer and ambassador relationships, either through agency partners or independently, ensuring campaigns deliver measurable awareness and engagement.
• Monitor brand sentiment and proactively address negative feedback or crises to protect reputation.
• Support online reputation management by highlighting reviews, testimonials, and client stories.
• Translate social feedback and conversations into actionable insights for marketing, sales, and product development teams.

Performance & Reporting

• Track, analyze, and report on social performance weekly, with actionable insights.
• Conduct regular competitor audits and share recommendations with leadership.
• Collaborate with the digital marketing team and agencies to ensure social content supports SEO and web traffic goals.
• Continuously refine strategies based on performance data, platform changes, and industry trends.
• Provide campaign recaps that connect social activity to engagement, reach, web traffic, leads, and business growth.

Collaboration & Growth

• Partner with creative, PR, and marketing leadership to align social with broader campaigns.
• Collaborate with internal teams to capture authentic build stories, shop culture, and ownership experiences.
• Maintain flexibility to support content capture during events, shoots, and activations, including outside standard hours.
• Establish best practices and processes that set the foundation for scaling social as the team grows.

Key Performance Indicators (KPIs)

Consistency & Planning

• Keep a consistent number of daily posts across brand portfolio.
• Cadence of posts documented in the content calendar, reviewed weekly.

Community Engagement

• 95%+ of inquiries responded to within 2–4 business hours, with timely after-hours coverage as needed.
• All negative feedback or crises addressed within 24 hours.

Audience Growth & Engagement

• Deliver consistent follower and engagement growth across all platforms, aiming to outperform industry benchmarks.
• Show quarter-over-quarter increases in reach and impressions.

Content Performance

• Drive content performance that consistently meets or exceeds platform benchmarks for engagement and reach.
• Optimize video content for strong completion and view-through performance across TikTok, Reels, and Shorts.

Influencers & UGC

• Execute a minimum number of influencer or ambassador activations per quarter.
• Publish regular user-generated content (UGC) across channels.

Business Contribution

• Monthly reporting on social-driven web traffic, leads, and inquiries.
• Demonstrated contribution of social media to the marketing pipeline.

Required Skills and Abilities

• Deep understanding of Instagram, Facebook, TikTok, YouTube, Pinterest, LinkedIn, and their algorithms.
• Strong creative instincts for storytelling and visual presentation, with the ability to maintain brand voice, consistency, and guidelines across multiple brands and platforms.
• Comfortable appearing on-camera as a host or contributor for brand content.
• Proven ability to manage a social media calendar across multiple brands.
• Demonstrated ability to communicate in a defined brand voice and tone, separate from personal style.
• Skilled in community management with a focus on responsiveness and reputation.
• Proficiency in social media management and reporting tools (e.g., Sprout, Hootsuite, native analytics).
• Excellent organizational and project management skills.
• Strong communication and collaboration skills.
• Ability to thrive in a fast-paced, multi-brand environment.
• Creative thinker who adapts trends into brand-consistent storytelling.
• Forward-thinking mindset with ability to anticipate challenges and seize opportunities.

Education Background and Experience

• Bachelor’s degree in marketing, communications, or related field preferred.
• 3–5 years of proven experience in social media management, content creation, or community engagement.
• Experience in automotive, lifestyle, luxury, or enthusiast-driven industries strongly preferred.

Physical Demands (To include but not limited to)

• Prolonged periods of sitting at a desk or workstation.
• Frequent use of hands for typing and computer work.
• Regular communication with internal teams, community members, and external partners via in-person, phone, or digital platforms.
• Occasional travel for events, shoots, or activations

Benefits Include

• Compensation: Pay is based on experience and qualifications
• Health & Wellness: Health/Dental/Vision/Life/Disability/Aflac available after 60 days
• Retirement: 401(k) with company match after 6 months at next enrollment period
• Paid Time Off: Paid time off and paid holidays
• Additional Perks: Company sponsored events, tool program, merchandise discounts, friendly team environment

Job duties, salary, and benefits are subject to change throughout duration of employment with Velocity.

Velocity is an Equal Opportunity Employer. Velocity does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.