Social Media and Marketing Manager

Overview
We are seeking a dynamic and creative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across various platforms. The ideal candidate will have a strong background in social media management, content creation, and digital marketing strategies. This role offers an exciting opportunity to shape our online identity, engage with our audience, and drive brand growth through innovative campaigns and data-driven insights.

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Manage daily social media activities using tools like Hootsuite and Buffer, ensuring consistent posting schedules and engagement.
• Create compelling content including graphics, videos, photography, and written posts using Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and other editing tools.
• Implement SEO best practices and conduct keyword research to optimize content for search engines and increase visibility.
• Monitor social listening channels to gather insights on brand perception, industry trends, and customer feedback.
• Manage paid advertising campaigns on Facebook Advertising and other digital platforms to maximize reach and engagement.
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to assess campaign performance and inform future strategies.
• Foster relationships with influencers, media outlets, and partners through public relations efforts to enhance brand reputation.
• Oversee branding initiatives ensuring consistency across all digital channels.
• Coordinate with the e-commerce team to align marketing efforts with online sales strategies.
• Proofread all content for accuracy, clarity, and brand voice before publication.
• Collaborate with cross-functional teams on branding projects, product launches, and promotional events.

Skills

• Proven experience in social media marketing management with a strong understanding of social media platforms’ algorithms and best practices.
• Expertise in SEO, keyword research, web analytics (Google Analytics), and digital marketing strategies.
• Proficiency in Adobe Photoshop, Illustrator, Premiere Pro, and Adobe Creative Suite for graphic design and video editing.
• Familiarity with social listening tools and community engagement techniques.
• Experience managing paid advertising campaigns via Facebook Ads Manager or similar platforms.
• Strong content creation skills including photography, video editing, proofreading, and storytelling.
• Knowledge of branding principles and relationship management to build a loyal online community.
• Ability to analyze data from social media management tools like Hootsuite or Buffer to optimize campaigns.
• Excellent communication skills with the ability to collaborate effectively across teams. This role is perfect for a passionate digital marketer eager to make a significant impact through innovative social media strategies while fostering meaningful connections with audiences worldwide.

Job Types: Part-time, Internship

Pay: From $20.00 per hour

Expected hours: 4 per week

Work Location: In person