Product Marketing Manager

Description

About SKIMS Beauty

SKIMS Beauty is where innovation meets the community. As part of the SKIMS ecosystem, we are building a modern beauty brand rooted in inclusivity, creativity, and high standards. Our teams work collaboratively, move fast, and care deeply—about the products we create, the community we serve, and the way we build together.

We are seeking a Product Marketing Manager to own product positioning, messaging, and go-to-market strategy for SKIMS Beauty’s growing portfolio—ensuring every product launch is strategically framed, flawlessly executed, and deeply resonant with our customer.

Role Overview The Product Marketing Manager will serve as the voice of the product to the market and the voice of the consumer back to the product teams. This role is responsible for defining positioning, messaging, refining and launching strategy across the product lifecycle, partnering closely with Product Development, Brand, Creative, PR, E-commerce, and Retail.

This is a highly cross-functional role that drives alignment between innovation, storytelling, and commercial execution.### Key Responsibilities

Product Positioning & Messaging* Develop clear, differentiated positioning and messaging for each product and category.

• Translate technical product features into compelling consumer benefits and brand stories.
• Own product naming, claims framing, and core launch narratives.

Go-To-Market & Launch Strategy* Lead go-to-market strategy for all product launches across digital, retail, and wholesale.

• Build integrated launch plans in partnership with Brand, PR, Influencer, Retail, and E-commerce.
• Own launch briefs, timelines, and cross-functional alignment.

Cross-Functional Partnership* Partner closely with Product Development, Packaging, Regulatory, Brand, Creative, and Commercial teams.

• Ensure product readiness across training, tools, content, and selling materials.

Consumer & Market Insight* Leverage consumer insights, testing, and market intelligence to inform positioning and roadmap.

• Identify white-space opportunities and competitive differentiation.

Sales Enablement & Training* Develop product education, training materials, and selling tools for internal teams and retail partners.

• Lead product knowledge sessions and launch readiness training.

Performance & Optimization* Track launch performance, adoption, and consumer feedback.

• Use insights to refine messaging, positioning, and future launch strategies.

Skills, Knowledge and Expertise

Qualifications* 7+ years of product marketing experience in beauty, cosmetics, skincare, or adjacent consumer categories.

• Proven experience leading go-to-market for new product launches.
• Strong understanding of product development lifecycles and beauty consumers.
• Excellent storytelling, messaging, and presentation skills.
• Experience working in fast-paced, high-growth brand environments.

Core Competencies* Strategic product storyteller with strong consumer intuition

• Highly cross-functional leader and collaborator
• Strong project management and launch discipline
• Analytical, insight-driven, and commercially minded
• Exceptional written and verbal communication

Why Join SKIMS Beauty This is an opportunity to help shape how innovation comes to life for consumers at a formative stage of SKIMS Beauty. As Product Marketing Manager, you will play a central role in turning product excellence into cultural relevance and commercial success.

Benefits, Culture and Perks

Benefits and Culture* Up to 100% Company Paid Healthcare (medical, dental, vision)

• Kind Body Fertility Benefits
• 401(k) savings plan with up to 4% match
• Unlimited PTO
• Full Access to LinkedIn learning
• Employee Discounts

Perks (HQ Location)* Free weekly catered lunch at HQ – M/T/W/Th

• Dog-Friendly office on a Thursday and Friday
• Free Swag Giveaways
• Annual Holiday Party
• Annual Summer Party
• Invitations to pop-ups and other company events
• Complimentary daily office snacks and beverages

About SKIMS

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear and shapewear. We are setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, our goal is to consistently innovate on the past and advance our industry for the future.