Social Media Specialist-Full Time (Harrah's Ak- Chin Casino)

WE ARE CAESARS

At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them.

Our Mission: “Create the Extraordinary"

Our Vision: “We create spectacular worlds that immerse, inspire and connect you. We don’t perform magic; we create it with excellence.”

Our Values: “Blaze the Trail, Together We Win, All-In on Service”

Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in.

JOB SUMMARY

JOB SUMMARY The Social Media Specialist is responsible for executing and supporting social media marketing efforts at Harrah’s Ak-Chin Casino. This role works closely with Database Marketing/Advertising, Entertainment, Event & Promotions, Hospitality, and Human Resources to ensure the brand is consistently and positively represented across all social platforms. The Social Media Specialist helps create a dynamic, engaging digital environment for guests and employees that reflects the excitement and quality of the in-person casino experience.

ESSENTIAL JOB FUNCTIONS Social Media Content Management* Design, execute, and manage campaigns across Facebook, Instagram, X (Twitter), TikTok, and other social media platforms, including both property and employment channels.

• Develop monthly content calendars for leadership review and approval.
• Audit and maintain brand standards related to tone, voice, and curated content mix.
• Research and monitor effective social media campaigns and emerging trends to continually evolve channel strategy.
• Engage with audiences by responding to public comments and private messages in a timely and professional manner.
• Monitor social channels to identify potential issues and resolve them directly or escalate to appropriate management when necessary.
• Independently create original content, including:
  • Capturing and editing photography
  • Creating and editing video content
• Collaborate with internal departments to ensure accuracy and alignment of published content.
• Provide leadership insights into digital and social media trends across platforms.

Advertising Agency & Public Relations Coordination* Brainstorm and collaborate with advertising and PR agencies on campaign concepts and influencer initiatives.

• Coordinate influencer visits, including:
  • Working with the advertising agency to determine length and timing of stay
  • Booking hotel, restaurant, cabana, and transportation arrangements
  • Serving as the primary point of contact for influencers
• Support paid social media efforts by:
  • Supplying requested creative elements
  • Providing feedback on agency-developed concepts
  • Proofreading content and coordinating approvals
• Assist with PR firm inquiries, including:
  • Supplying requested materials
  • Proofreading captions, press releases, and related content
  • Acting as a liaison between the firm and internal teams

Analytics & Performance Reporting* Partner with department leaders to understand organizational goals related to brand growth, customer engagement, product offerings, and hiring needs.

• Analyze social media performance metrics independently and in collaboration with the advertising agency.
• Assist in developing reports centered on campaign and content performance.
• Provide strategic recommendations to management to improve social engagement and customer experience.
• Learn and maintain proficiency in all required internal software systems.

Sponsorship & Event Coordination* Work with management and the advertising agency to determine sponsorship needs.

• Request and coordinate creative materials, coupons, programs, and promotional giveaway items.
• Assist with delivering, setting up, and staffing sponsorship booths as needed.

ADDITIONAL JOB DUTIES* Support the marketing team during on-property events.

• Assist with on-site photo and video shoots.
• Help request and integrate monthly promotional advertising into social media plans.
• Proofread guest-facing communications, including mailers and email campaigns.
• Perform other related duties as assigned.
• Maintain a valid driver’s license and current car insurance; ability to use a personal vehicle for work-related travel is required.

EDUCATION AND/OR EXPERIENCE* Preferred background in Marketing, Advertising, Business, Entertainment Management, Event Management, Business Communication, or Communication and Digital Media Studies.

What You Will Need* Excellent project management, communication, writing, and interpersonal skills.

• Strong attention to detail and ability to drive projects to completion.
• Working knowledge of Microsoft Office, Canva, CapCut, and other relevant software.
• Ability to read, write, speak, and understand English fluently.
• Professional written and verbal presentation skills.
• Ability to confidently communicate with individuals and groups while coordinating social media shoots and campaigns.
• Capacity to learn new computer systems quickly.
• Ability to work collaboratively in a team environment and represent the company positively.
• Commitment to upholding integrity and compliance standards required within a regulated gaming environment.

PHYSICAL DEMANDS AND WORK ENVIRONMENT* Ability to move throughout all areas of the casino, including bending, stooping, reaching, kneeling, twisting, and gripping as required.

• Ability to work at a computer in an office environment.
• Ability to thrive in a fast-paced, multitasking environment while responding calmly and making sound decisions.
• Ability to respond to visual and auditory cues.

DISCLAIMER Preference is given to Ak-Chin Community members and members of other recognized Arizona tribes.

This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).

TOGETHER WE WIN

We believe in delivering family-style service—an approach that fosters warmth, connection, and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family, creating a welcoming environment built on respect, teamwork, and personalized attention. Whether assisting customers or collaborating with coworkers, we prioritize service that is thoughtful, supportive, and rooted in genuine relationships.

DISCLAIMER

The below statements are intended to describe the general nature and level of work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position. The Company reserves the right to make changes to the job description whenever necessary.

As part of the onboarding process for new hires, candidates will be required to complete a background check. In addition, pre-employment drug testing is mandatory for any role operating a motor vehicle (Valet, Bus Drivers, Limo Drivers), Facilities and/or Engineering, Lifeguards, Pilots, Security and Surveillance roles. Pre-employment screenings will be completed prior to an offer being extended, except where applicable law requires that such pre-employment screening may occur post-offer. The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, sexual orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law.

ADA

Caesars Entertainment will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy-related conditions, or where a conflict exists between the position and an individuals’ religious beliefs or practices.

EQUAL EMPLOYMENT OPPORTUNITY

Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person’s race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectional orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.