What We Can Achieve Together:

The Senior Media Relations Manager creates, manages and implements marketing and media relations strategies, plans, and tactics focused on advancing the strategic media and public relations goals for the Nature Conservancy in New York. They will be part of a marketing and communications team in New York and work closely and collaboratively with our Global media team and others across our global organization to maximize media opportunities and coverage in top outlets in the New York media market. They will also enhance our reputation and visibility by aligning us with influential cultural institutions, events and social influencers.

We’re Looking for You:

The Senior Media Relations Manager is responsible for creating, managing and implementing media, influencer, speaking events and partnerships to elevate our brand, conservation priorities, spokespeople and subject matter experts. This work is part of the larger Communications and Marketing team’s focus on increasing awareness of TNC, inspiring new partnerships, expanding our influence and motivating new supporters.

Responsibilities & Scope

• Deeply understanding our Conservation and Fundraising priorities and creating a comprehensive PR plan to help achieve our goals while plugging into business, cultural and societal trends.
• Creating and executing media relations strategies to advance the organization’s goals including: analyzing media coverage and public sentiment to refine messaging and strategy, identifying media opportunities and proactively developing pitches in collaboration with the conservation and marketing team, cultivating and managing relationships with key media outlets across print, broadcast, audio and digital media, drafting talking points and briefing TNC’s spokespeople, increasing media coverage in key outlets.
• Writing well-crafted, thoughtfully researched, compelling and effective media pitches, backgrounders, press releases, bylines and op-eds.
• Implementing strategies to expand the visibility of the Executive Director and other key New York leaders in NY media outlets that reach key audiences.
• Acting as a strategic advisor to senior leadership on reputational opportunities and risks in the media landscape and serving as the organization’s primary media liaison in New York.
• Managing crisis communications and rapid response efforts in coordination with global and national teams, ensuring timely and effective messaging.
• Building and maintaining relationships with key stakeholders in New York’s business, cultural, and civic communities to enhance TNC’s visibility and credibility.
• Leveraging New York City’s unique media, cultural, and influencer ecosystem to position TNC as a thought leader in conservation and climate action.
• Identifying and securing speaking opportunities for our New York leaders at relevant industry and cultural events throughout NY and partnership opportunities with New York institutions our key audiences know and trust to help increase our visibility and influence
• Identifying and engaging with influencers who authentically align with The Nature Conservancy’s brand and can help enhance our visibility and influence
• Submitting our work and our leaders for relevant awards to help advance our brand recognition and reputation
• Setting performance benchmarks and tracking and analyzing progress in partnership with our analytics lead
• Occasional travel is required for business meetings and events, trainings, and/or team retreats and meetings.
• May supervise one or more professional staff and communications agency.
• Other related duties as assigned.

What You’ll Bring:

• Bachelor’s degree in related field and a minimum of 8 years related experience or equivalent combination.
• Experience in project management, developing communications, media and engagement strategies and measuring results.
• Experience cultivating and managing client relationships.
• Experience supervising staff and team.

Desired Qualifications:

• Experience gaining the trust of subject matter experts at all levels
• Ability to persuasively convey the mission of The Nature Conservancy to diverse groups including donors, board members, and the public.
• Experience writing for Executives
• Experience writing, editing and proofreading
• Experience organizing and coordinating multiple projects simultaneously
• Experience cultivating and managing media and stakeholder relationships.
• Experience managing and implementing media strategies and measuring results
• Experience developing media relations networks
• PR agency experience and/or cultivating and managing client relationships within a PR setting
• Experience supervising staff and team.
• Knowledge and application of current and evolving trends in media and influencer relations
• Familiarity with communication technologies and best practices
• Excellent writing, presentation, and communication skills
• Knowledge and application of current and evolving trends in relevant discipline
• Experience leading or managing projects
• Demonstrated cultural competency and multilingual communication skills, with preference for Spanish proficiency.
• Fosters an environment of creativity and professional growth.

Salary Information:

The starting pay range for a candidate selected for this position is generally within the range of $124,270 . This range only applies to candidates whose country of employment is the USA. Where a successful candidate’s actual pay will fall within this range will be based on a variety of factors, including, for example, the candidate's location, qualifications, specific skills, and experience. Please note countries outside the USA would have a different pay range in the local currency based on the local labor market, and not tied to USA pay or ranges. Your geographic location will be confirmed during the recruitment.

Who We Are :

The Nature Conservancy’s mission is to protect the lands and waters upon which all life depends. As a science-based organization, we create innovative, on-the-ground solutions to our world’s toughest challenges so that we can create a world in which people and nature thrive. We’re rooted in our mission and guided by our values, which include respect for all people, communities, and cultures. Whether it’s career development, flexible schedules, or a rewarding mission, there’s many reasons to love life inside TNC. Want a better insight to TNC? Check out our TNC Talent playlist on YouTube to hear stories from staff or visit Glassdoor .

One goal is to cultivate an inclusive work environment so that all our colleagues around the globe feel a sense of belonging and that their unique contributions to our mission are valued. In addition to the requirements in our job postings, we recognize that people come with talent and experiences outside of a job and consider each applicant’s unique experience. Please apply – we’d love to hear from you. To quote a popular saying at TNC, “you’ll join for the mission, and stay for the people.”

What We Bring:

Since 1951, TNC has been doing work you can believe in. Through grassroots action, we have grown from a small non-profit into one of the most effective and wide-reaching environmental organizations in the world. Thanks to more than 1 million members, over 400 scientists, and the dedicated efforts of our diverse staff and partners, we impact conservation around the world!

TNC offers a competitive, comprehensive benefits package including health care benefits, flexible spending accounts, a 401(k) plan with an 8% employer match, parental leave, accrued paid time off, life insurance, disability coverage, employee assistance program, other life and work well-being benefits.

We’re proud to offer a flexible work environment that supports of the health and well-being of the people we employ.

Our recruiting process includes a rolling interview process to ensure we engage applicants in a timely manner. This means we may review applications in the order in which they are received. Once a strong candidate pool is identified, the role will be unposted. The timeline may vary depending on the expressed interest in the role, so we highly encourage candidates to apply as soon as possible.

Employees must submit their application by logging into Workday and applying via the Jobs Hub.

The Nature Conservancy is an Equal Opportunity Employer. Our commitment to equal employment opportunity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of all backgrounds, beliefs, and culture. Recruiting and mentoring staff to create an inclusive organization is a priority, and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.

The successful applicant must meet the requirements of The Nature Conservancy's background screening process.

Do you have military experience? Visit our U.S. Military Skills Translator to match your military experience with our current job openings!

TNC is committed to offering accommodations for qualified individuals with disabilities and disabled veterans in our job application process. If you need assistance or an accommodation due to a disability, please send a note to applyhelp@tnc.org with Request for Accommodation in the subject line.