Social Media Manager

Job Title: Social Media Manager - Hospitality Industry

Location: [Insert Location or Remote]

Key Responsibilities:

• Develop and implement a comprehensive social media strategy aligned with business objectives and brand identity.
• Create different content for online reach expansion.
• Manage and oversee all social media platforms, including but not limited to Instagram, Facebook, Twitter, LinkedIn, TikTok, and Pinterest.
• Create, curate, and publish engaging content (text, images, videos) that showcases our offerings, tells our brand story, and resonates with our target audience.
• Monitor and respond to comments, messages, and reviews to foster community engagement and maintain a positive brand reputation.
• Collaborate with the marketing, sales, and design teams to align campaigns and promotions with social media initiatives.
• Analyze performance metrics and generate reports to measure the effectiveness of social media campaigns and strategies.
• Stay up-to-date with industry trends, competitor activities, and emerging platforms to identify new opportunities for engagement.
• Manage social media advertising campaigns, including budget allocation, audience targeting, and performance tracking.
• Plan and execute influencer partnerships and user-generated content initiatives to expand reach and authenticity.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience managing social media accounts, preferably in the hospitality industry.
• Proven track record of growing social media followings and driving engagement.
• Strong writing, editing, and communication skills with a keen eye for detail and aesthetics.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, platform-specific insights).
• Experience with photo and video editing software is a plus (e.g., Adobe Creative Suite, Canva).
• Knowledge of social media advertising tools, including Facebook Ads Manager.
• Creative mindset with the ability to think outside the box and bring fresh ideas to the table.
• Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously.

Job Type: Full-time

Pay: $20.00 - $22.00 per hour

Benefits:

• Flexible schedule
• Paid time off

Work Location: In person