Manager, Digital Marketing

The Manager, Digital Marketing is responsible for leading high-impact digital marketing strategies across both social media and search channels to drive customer acquisition, engagement, and revenue growth. This cross-functional role combines expertise in paid media, content strategy and creation, lead generation, analytics, and performance optimization to deliver scalable results across platforms. This individual is data-driven, strategic, and creative, with strong leadership and collaboration skills.

Key Responsibilities:

1. Paid Media Strategy & Campaign Execution

• Strategize, launch, and manage paid media campaigns across platforms such as Google Ads (Search, Display, YouTube, Performance Max), Meta (Facebook & Instagram), TikTok, Reddit, Bing, and YouTube.
• Execute A/B testing on ad creatives, audience segments, bidding strategies, and landing pages to improve conversions and maximize ROI.
• Utilize AI-powered ad tools (e.g., Google Performance Max, Meta Advantage+, ChatGPT) to enhance efficiency and automation.
• Implement audience targeting and retargeting strategies to optimize lead generation and reduce acquisition costs.

2. Analytics & Performance Optimization

• Track and analyze campaign performance using Google Analytics, Meta Business Suite, Data Studio, and internal reporting tools.
• Evaluate campaign success using KPIs such as CTR, CPC, CPM, ROAS, and CPA.
• Conduct CRO initiatives including landing page testing and optimization through tools like AutoCruitment’s LPAB portal.
• Leverage insights from performance data to implement real-time adjustments and long-term strategy refinements.

3. Strategic Collaboration & Leadership

• Collaborate with cross-functional teams (creative, analytics, project management, tech/IT) to ensure cohesive marketing execution.
• Contribute to strategic planning and reporting on marketing performance, KPIs, and revenue impact.
• Lead brainstorming sessions to identify opportunities for innovation, growth, and campaign improvements.

4. Training, Documentation & Vendor Management

• Train new hires on marketing platforms, tools, SOPs, and best practices.
• Develop and maintain process documentation, training manuals, and performance workflows.
• Manage vendor relationships to ensure alignment with campaign goals and business objectives.
• Evaluate new vendor tools and external services that support scalability, efficiency, and improved outcomes.

5. Market Research & Innovation

• Stay informed on emerging trends, platform updates, and evolving best practices.
• Research competitor strategies and explore AI- and automation-based marketing enhancements to stay ahead of the curve.

Key Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, Digital Media or a related field. Master’s degree is preferred but not required.
• 5+ years of digital marketing experience with demonstrated expertise in managing multi-channel acquisition campaigns.
• Proven success managing campaigns across Google Ads, Meta Ads, TikTok, Reddit, and Bing with strong performance metrics.
• Proficiency in using Google Analytics, Meta Business Suite, and Data Studio for campaign tracking and analysis.
• Deep understanding of CRO, A/B testing, audience segmentation, and full-funnel marketing.
• Experience managing content production, including ad copy, video scripts, UGC, and influencer partnerships.
• Strong project management, collaboration, and communication skills.
• Intermediate proficiency in Excel and project management tools.
• Experience in healthcare-adjacent marketing is preferred.
• Certifications in Google Ads, Meta Ads, Content Marketing, or related platforms are preferred.

AutoCruitment’s BAR for Success:

At AutoCruitment, we believe that three core principles set us apart. We expect our team and prospective team members to showcase qualities aligned with these principles:

• Better Together : facilitates open conversation and develops buy-in. Socializes ideas and plans, overcommunicates, actively listens, and closes the loop. Balances own interests with others.
• Always do the Right Thing : demonstrates consistency in words, actions, and follow through. Shares news transparently and creates a safe atmosphere for others to speak up. Balances short and long-term impacts for stakeholders and escalates when the ‘right thing’ is unclear.
• Redefine What’s Possible: Demonstrates a bias for action and challenges the status quo. Strives to exceed expectations, seeks and implements improvements, and roots decisions in data.

Other Core Competencies

• Attention to Detail: carefully reviews information, identifying errors, and maintaining a methodical approach to tasks.
• Communication: develops and delivers clear and concise communications across a variety of mediums to different audiences.
• Plans and Aligns: plans and prioritizes work to meet commitments aligned with organizational goals.
• Strategic Mindset: envisions future possibilities and translates them into breakthrough strategies.

Physical & Environmental Requirements

• Sustained computer use
• Ability to work at a desk or workstation for extended period of time (sitting or standing)
• Use of computer and keyboard
• Clear verbal communication (e.g. virtual meetings, phone calls)
• Strong written communication (e.g. emails, reports, chat platforms)
• Access to a quiet, professional space
• Reliable internet connection
• Active participation in video calls