Social Media and Marketing Manager

Job Overview
We are seeking a dynamic and energetic Social Media and Marketing Manager to lead our digital presence and elevate our brand visibility across multiple platforms. In this role, you will craft compelling content, develop innovative marketing strategies, and manage social media campaigns that resonate with our target audience. Your passion for digital marketing, combined with your creative flair and analytical mindset, will drive engagement, foster brand loyalty, and support our overall business objectives. This paid position offers an exciting opportunity to make a significant impact in a fast-paced, innovative environment.

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Google My Business, LinkedIn, and TikTok to increase brand awareness and engagement.
• Create high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals.
• Manage and optimize social media advertising campaigns using Facebook Advertising and other paid media tools to maximize reach and ROI.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback; respond proactively to foster positive relationships.
• Utilize SEO best practices and keyword research to enhance content visibility on search engines and improve web traffic.
• Analyze web analytics and social media metrics using Google Analytics, Buffer, Hootsuite, and other tools to measure campaign performance and inform future strategies.
• Collaborate with public relations teams to coordinate outreach efforts, manage reputation, and craft press releases or media pitches when needed.
• Oversee graphic design projects using Adobe Creative Suite (Photoshop, Illustrator) for visual content creation; ensure all visuals meet branding standards.
• Conduct regular proofreading of all content to maintain clarity, accuracy, and professionalism before publication.
• Stay current on digital marketing trends, platform updates, and emerging tools to keep strategies innovative and effective.

Skills

• Proven experience in social media management with a strong understanding of various platforms’ best practices.
• Expertise in social listening tools and community engagement techniques to build meaningful relationships online.
• Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite for graphic design; experience with video editing is a plus.
• Skilled in creating engaging content tailored for diverse audiences across multiple channels.
• Strong knowledge of SEO principles, keyword research techniques, and web analytics including Google Analytics.
• Experience managing paid advertising campaigns on Facebook Ads Manager or similar platforms.
• Familiarity with scheduling tools such as Hootsuite or Buffer for efficient content planning and publishing.
• Excellent proofreading skills ensuring all content is polished before release.
• Ability to develop branding strategies that align with overall marketing goals while maintaining consistency across channels.
• Strong relationship management skills for collaborating with internal teams, external agencies, media outlets, or influencers.
• Knowledge of e-commerce platforms and digital marketing tactics to support online sales initiatives. Join us as our Social Media and Marketing Manager to energize our brand’s voice online! Bring your creativity, strategic thinking, and passion for digital marketing to help us connect authentically with our community while driving measurable results through innovative campaigns!

Pay: From $30.00 per hour

Benefits:

• Flexible schedule
• Professional development assistance

Work Location: In person