Marketing Coordinator

KidZania

Part-time

Frisco, TX, US

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About the job

Position Title

Marketing Coordinator

Department

Marketing

Reports to

Chief Marketing Officer (CMO)

Direct Reports

N/A

Position Summary

KidZania Dallas is looking for a proactive, organized, and creative part-time Marketing Coordinator to support cross-marketing initiatives and launch marketing activities promoting KidZania as a leading edutainment park for families, schools, and corporate events.

This role works closely with the CMO and is ideal for a junior marketer who wants hands-on experience in partnerships, local marketing activations and campaigns.

Responsibilities

  • Planning and execution of cross-marketing initiatives with local partners, schools, nonprofits, malls, and family-oriented brands
  • Assist in launching marketing activities promoting family visits, field trips, birthday parties, and corporate events
  • Organize and execute on-site and off-site marketing activations and community events
  • Support influencer and local creator visits
  • Assist with content coordination for social media, including briefing photographers and collecting assets
  • Keep business listings updated across platforms such as Google Maps, Yelp, and Apple Maps
  • Support internal coordination with operations, sales, and events teams to ensure smooth campaign execution

Additional Responsibilities

  • Assist with basic reporting on marketing activities and partnerships performance
  • Help track timelines, deliverables, and marketing calendars
  • Support research on local competitors, events, and partnership opportunities
  • Create promo codes, discounts, and basic offers in internal operational systems
  • Handle special assignments or projects as assigned by the Chief Marketing Officer

Education

Currently pursuing or completed a Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred but not mandatory)

Work Experience

Experience or strong interest in entertainment, family brands, education, or experiential marketing is a plus

Required Skills

  • Strong written and spoken English
  • Good organizational skills and attention to detail
  • Ability to manage multiple small tasks and follow through
  • Comfortable communicating with partners and internal teams
  • Proactive, curious, and willing to learn
  • Having a hobby (Dance, Sports, Music, etc.) is a plus

Technical Skills

  • Confident PC and Google Workspace user
  • Basic proficiency in Excel and PowerPoint (or Google Sheets / Slides)
  • Basic understanding of social media platforms (Instagram, TikTok, Facebook)

Travel

Some occasional local travel to off-site events. Reimbursement for gas/mileage will be provided.

Driver's License and/or reliable transportation required.

Physical Requirements

  • Ability to stand, walk, or move around the park, mall, or other areas for extended periods during events and activations.
  • Ability to lift, carry, push, or pull up to 20 pounds (e.g., signage, props, marketing materials).
  • Ability to bend, reach, and assist with light setup for events or promotional displays.
  • Ability to sit for extended periods while performing computer-based work.
  • Ability to visually review digital and printed marketing materials for accuracy.
  • Ability to hear and communicate clearly with guests, partners, and internal teams in a busy environment.

Hours

  • Part-time, from 20 hours per week
  • Weekday availability between 9am-5pm preferred
  • Weekly schedule may vary based on events, activations, and business needs.
  • Occasional weekends or holidays may be required.

Pay & Classification

$15/hour

Part-time, non-exempt

Benefits

· Mall Employee Discounts

· PTO

· Flexible schedule

Perks

Free tickets to KidZania

Background Check

Background check required for employees 18+.

EEO

KidZania USA provides equal employment opportunities to all team members and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information or sexual orientation in accordance with applicable federal, state, and local laws.

Pay: $15.00 per hour

Benefits:

  • Paid time off

Work Location: In person

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