User Growth Marketing

仕事内容:

Work Location: Mountain View, CA

On-site: The job requires 100% on-site presence during business hours.

Company Overview

xTool is a leader in laser engraving and cutting technology, celebrated for its innovative products for small businesses and creative enthusiasts. With users in 62+ countries, we’ve enabled the creation of more than 30 million projects globally. Founded on a passion for innovation, xTool is driven by a mission to simplify the creative journey. xTool platform empowers everyone—from home crafters to small business owners—by combining cutting-edge technology with user-friendly design. At xTool, creativity knows no limits. With relentless innovation, we’re committed to bringing the joy of creation to more people. Create. Innovate. Inspire.

Role Summary

The User Growth Manager owns the recruitment, activation, and performance management of high-converting prosumer members (top “Squad sellers”) to drive demo-led conversion and revenue. This role builds and scales a repeatable playbook to increase qualified traffic, improve conversion rates, and unlock growth opportunities across product categories. Working closely with the Head of User Operations & Growth, the role executes and localizes U.S. market growth strategies through prosumer-led programs, partnerships, and experimental growth models.

Key Responsibilities

1) Prosumer Recruitment & Pipeline Building

• Identify, source, and recruit high-potential prosumers (makers, creators, small studio owners, instructors) who can drive conversions through demos and trusted recommendations.
• Build a scalable talent pipeline using category communities, creator networks, offline events, and partner channels.
• Define “qualified prosumer” criteria and maintain a structured recruiting funnel (lead → interview → onboarding → activation).

2) Squad Performance Management (Conversion & Sales Ownership)

• Own prosumer member KPIs: demo volume, lead generation, conversion rate, sales revenue, and content-to-conversion contribution.
• Create tiering/segmentation (e.g., A/B/C tiers) and manage performance with clear expectations, incentives, and coaching.
• Run weekly/monthly business reviews with top members; drive improvements via feedback, training, and playbook updates.
• Ensure compliance and brand-safe communications in all member-led selling activities.

3) Demo Conversion Program (Online + Offline)

• Design and operate prosumer demo programs: live demos, webinars, workshops, store pop-ups, community demos, and event-based selling.
• Standardize demo flows, scripts, objection handling, and follow-up sequences to maximize conversion.
• Collaborate with internal teams to ensure demos are supported with the right assets (kits, offers, landing pages, tracking).

4) New Growth Models & Experimentation

• Develop and test new growth levers (e.g., referral loops, co-selling programs, paid workshop models, affiliate-like mechanics, partner bundles).
• Run structured experiments across categories to improve traffic quality and conversion efficiency.
• Translate learnings into repeatable SOPs and scalable playbooks.

5) Cross-Category Opportunity Discovery

• Identify category-specific growth opportunities (printing / heat & crafting / SMB / laser) and deploy prosumer programs where the ROI is highest
• Coordinate with category owners to align prosumer initiatives with each category’s funnel and seasonal priorities.

6) U.S. Local Execution & Stakeholder Collaboration

• Support the Head of User Operations & Growth in executing U.S.-local growth strategy and operating cadence.
• Work cross-functionally with Marketing, Community, Content, Ecommerce, Product, and Customer Support to ensure end-to-end funnel execution.
• Provide structured insights and reporting to inform roadmap and campaign planning.

Success Metrics (Examples)

• Prosumer pipeline: # of qualified recruits, activation rate, time-to-first-demo
• Demo performance: demo count, attendance rate, lead capture rate
• Funnel impact: demo-to-purchase conversion rate, CAC efficiency, revenue attributed to prosumer programs
• Sales outcomes: GMV/revenue per prosumer, tier A member growth, retention of top sellers
• Program scalability: # of repeatable SOPs created, experiment velocity and win rate

Qualifications

• 3–7 years in growth, community-led growth, influencer/creator programs, channel sales, partnerships, or performance marketing.
• Proven experience driving conversion through people-led programs (creators, affiliates, ambassadors, communities, field marketing).
• Strong ability to design measurable programs, manage performance, and iterate with data.
• Excellent communication and stakeholder management; comfortable working cross-functionally.
• U.S. market knowledge and experience operating within American creator/community ecosystems is a strong plus.

Core Competencies

• Growth mindset with strong execution (test → learn → scale)
• Performance management and coaching
• Program ops + KPI discipline
• Community/creator ecosystem familiarity
• Conversion-focused storytelling and demo enablemen

その他:

Job Type: Full-time

Pay: $70,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Health insurance

Location Type:

• In-person

Experience:

• Marketing: 3 years (Required)

Ability to Commute:

• Mountain View, CA 94043 (Required)

Work Location: In person