Social Media Manager

About Black Bear

Black Bear is a leading independent film studio, committed to producing, financing, and distributing the highest quality movies for a global audience. We champion bold creators, compelling stories, and innovative ways to connect our titles with audiences worldwide. We believe in the power of culture, community, and conversation — and social media is core to how we show up. Black Bear is behind such film as TRAIN DREAMS, SHELTER, SING SING, NYAD, IMMACULATE, THE IMITATION GAME, DUMB MONEY, CHRISTY, A WORKING MAN, and many more.

Position Overview

The Social Media Marketing Manager will oversee the day-to-day management, strategic development, and execution of Black Bear’s corporate social channels. This role blends creativity, strategy, cultural fluency, and hands-on publishing and community management to elevate Black Bear’s digital presence. You will develop content that spotlights our brand identity, celebrates our films, and nurtures a passionate community of creators, fans, and industry partners.

This role requires a deep understanding of the entertainment landscape, creator culture, platform best practices, and the evolving social media ecosystem.

Key Responsibilities

Strategy & Planning

• Develop and implement Black Bear’s social media content strategy across Instagram, TikTok, X/Twitter, Facebook, Threads, Bluesky, LinkedIn, and emerging platforms.
• Translate brand priorities into social-first creative concepts.
• Create and manage editorial calendars aligned with marketing, PR, corporate communications, and content release timelines.
• Identify real-time moments, cultural trends, and platform opportunities that align with the Black Bear voice.

Content Creation & Publishing

• Own daily publishing across all social platforms — writing copy, sourcing assets, posting content, and ensuring brand consistency.
• Collaborate with marketing teams to produce thumb-stopping social creative (static, short-form video, motion graphics, memes, etc.).
• Manage social content for film and streaming announcements, trailers, partnerships, creators, and awards campaigns.
• Ensure content is optimized per platform best practices and analytics insights.

Community Management & Engagement

• Foster a strong, positive community aligned with Black Bear’s brand values.
• Monitor conversations, respond to comments/messages, and escalate relevant insights and opportunities.
• Partner with creators, talent, and influencers when amplifying releases or campaigns.

Analytics & Reporting

• Track, analyze, and report platform performance.
• Monitor competitor and industry trends to inform strategy.
• Own KPIs across engagement, reach, growth, and content performance.

Cross-Functional Collaboration

• Partner closely with film marketing, publicity, creative, and corporate teams to ensure alignment across all initiatives.
• Support film marketing campaigns by adapting assets for social-first needs
• Collaborate with external agencies as needed.

Qualifications

• 3–5+ years of social media management experience, ideally in film, entertainment, media, or a culturally driven brand.
• Deep expertise with TikTok, Instagram, X/Twitter, LinkedIn, Facebook, and other emerging platforms.
• Strong copywriting, editing, creativity, and storytelling skills with a sharp brand voice.
• Proven ability to conceptualize and create short-form video content.
• Experience managing editorial calendars and juggling multiple projects in a fast-paced environment.
• Knowledge of influencer culture, internet trends, and the digital entertainment space.
• Proficiency with social analytics tools and design/video skills (Photoshop, Canva, CapCut, Adobe Suite, etc.).
• Strong organizational skills and high attention to detail.
• Passion for storytelling, culture, and the evolving world of film and media.

Salary

The salary range for this role is $75,000 to $100,000