Owl's Brew - Marketing Summer Intern

Come join Owl's Brew | Boozy Tea + Tea Cocktails, a Connecticut Innovations portfolio company, as a Summer Intern!

About Owl’s Brew

Owl’s Brew is a fast-growing, female-founded Bev/Alc company shaking up the category. We craft award-winning boozy beverages with only the good stuff—real fruit, real tea and real botanicals—no shortcuts, no chemicals, no funny business. Our mission is to create drinks that taste incredible and that you can actually feel good about drinking. We call it wellness-ish. #DrinkWise

About the Role

You’ll own the day-to-day execution of Owl’s Brew’s college ambassador program—from sourcing talent to activating campaigns and recapping performance.

Ambassador Sourcing & Recruitment

• Identify and source potential ambassadors across colleges, social platforms, and key markets
• Vet candidates for brand fit, content quality, and audience alignment
• Manage ambassador outreach, onboarding, and sign-ups
• Maintain an organized ambassador database and tracking system

Training & Program Management

• Help onboard and train ambassadors on Owl’s Brew brand values, messaging, and content guidelines
• Communicate expectations, timelines, and campaign briefs clearly
• Serve as the main point of contact for ambassadors throughout each activation
• Ensure ambassadors are compliant with alcohol marketing guidelines

Activation & Content Management

• Activate ambassadors for launches, sampling moments, campus programs, and social campaigns
• Collect, organize, and tag ambassador content (TikTok, Instagram, photos, videos, etc.)
• Coordinate content submissions, usage rights, and approvals
• Flag standout content and creators for potential paid or long-term partnerships

Reporting & Recaps

• Compile campaign recaps including content performance, reach, engagement, and learnings
• Track KPIs such as posts delivered, impressions, engagement rate, and content usage
• Share insights and recommendations to help improve future ambassador activations

Who You Are

• Highly organized and detail-oriented (you love a good spreadsheet)
• Social-native and fluent in TikTok & Instagram trends
• Confident communicating with creators and peers
• Self-starter who can manage multiple ambassadors at once
• Passionate about branding, marketing, and creator culture
• Interested in food, beverage, wellness-ish, or lifestyle brands
• Comfortable representing a female-founded, values-driven brand

Bonus Points

• Experience with ambassador or influencer programs
• Familiarity with creator tools, tracking links, or content management platforms
• On-camera experience or personal social content creation
• Campus involvement or strong university network

What You’ll Gain

• Hands-on experience running a real ambassador program
• Direct exposure to influencer, social, and brand marketing
• Ownership and responsibility (your work will go live)
• A fun, collaborative team that values creativity and initiative
• Owl’s Brew product perks 🥂

Individuals seeking employment at Owl's Brew are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.