Influencer & Creator Strategy Lead

At RENPHO , we are driven by the mission to make wellness accessible to everyone. From smart scales and massagers to fitness devices, our innovative products bridge the gap between technology and personal well-being. With a global presence and over 25+ millions of customers, we are dedicated to delivering products that enhance lives, promote healthier habits, and improve overall well-being.

About the Role

We are hiring an Influencer & Creator Strategy Lead to define Renpho’s creator ecosystem and brand halo through influencers.

This role is strategy & structure for the company. Execution, outreach, and operations is already supported with internal teams.

You own who we work with, why we work with them, and what they should represent in support of the Renpho brand and company growth.

Core Mandate

• Build a credible, brand-aligned creator strategy
• Guide influencer selection for product launches and brand moments
• Ensure creator content reinforces Renpho’s story

Key Responsibilities

• Define influencer strategy by category (experts, lifestyle, credibility)
• Build creator shortlists for launches and brand campaigns
• Create influencer briefs aligned with brand narrative
• Partner with internal teams on execution and reporting
• Evaluate creator performance on content quality and brand fit

What Success Looks Like

• Higher-quality influencer content
• Clear message pull-through
• Influencer content reused across brand and retail
• Strong brand halo from creator partnerships

Required Profile

• 7+ years in influencer or creator strategy
• Strong editorial and brand judgment
• Experience working with global execution teams
• Comfortable saying “no” to misaligned creators

This Role Is Not For You If

• You focus on volume over quality
• You want to manage outreach and logistics
• You measure success only in impressions