Social Media Manager

Job Description CAREERS Position: Social Media Manager

Department: Marketing, Advertising

Job Summary The Social Media Manager will oversee and grow At Home’s social media presence through the ideation and development of culturally relevant, channel-specific content that shapes and elevates our brand story while driving measurable business impact. This manager-level role balances creative storytelling with performance-driven execution, ensuring social media supports both brand equity and business objectives.

The Social Media Manager owns the day-to-day management of organic social content, serving as a strategic and tactical lead for the channel. This role partners closely with content creators and cross-functional teams—including Creative, Paid Media, Integrated Strategy, Loyalty, and CRM—to ensure all content is on-brand, platform-native, and optimized for performance.

Essential Fucntions Strategy & Planning

• Develop seasonal campaign strategies and evergreen content frameworks to drive sustained engagement and growth, centering community and customer experience.
• Lead content ideatio n for all organic social channels, ensuring concepts are culturally relevant, timely, and channel‑appropriate.
• Write clear, strategic briefs for internal and external partners, including content team, strategy team, designers, and copywriters.
• Own and present the social content calendar, ensuring alignment across campaigns, launches, and key retail moments.
• Serve as the social media subject-matter expert in cross-functional meetings and integrated campaign planning.

Execution & Channel Management

• Schedule and publish all social content across platforms.
• Review, provide feedback on, and approve all social assets prior to launch.
• Ensure content adheres to social brand guidelines, platform best practices, and legal requirements.
• Work in tandem with Influencer and Community Managers on UGC/IGC strategies, daily sentiment monitoring, and Surprise & Delight initiatives that foster brand love and advocacy.

Analytics & Reporting

• Monitor social performance metrics including engagement, reach, clicks, traffic, and sentiment.
• Build, manage, and deliver weekly and monthly reports, including identifying and implementing automation opportunities where possible.
• Translate data into clear insights and recommendations that inform creative direction, optimization, and future strategy.

Trend & Cultural Monitoring

• Stay on top of social, cultural, and industry trends to inform proactive content and campaign opportunities.
• Evaluate emerging platforms, formats, and features to keep At Home’s social presence fresh, relevant, and competitive.

Qualifications

• Bachelor’s degree in marketing, advertising, communications, or a related field preferred; equivalent experience considered.
• 7+ years of experience managing social media for a brand or agency.
• Retail industry experience preferred.
• Hands‑on experience with major social platforms including Instagram, TikTok, Pinterest, Facebook, and YouTube.
• Experience with social media management, scheduling, and analytics tools required.

Skills & Attributes

• Strong project management and communication skills with exceptional attention to detail.
• Ability to balance creative storytelling with performance goals and KPIs.
• Highly organized, with the ability to manage multiple timelines, workstreams, and priorities in a fast-paced retail environment.
• Data-informed decision maker who can translate insights into action.
• Creative problem-solver with the ability to think beyond budget constraints and outside existing frameworks.
• Collaborative, proactive, and passionate about social media, culture, and brand building.