Social Media and Marketing Manager

Job Overview
We are seeking a dynamic and creative Social Media and Marketing Manager to lead our digital marketing efforts. This role involves developing and executing innovative social media strategies to enhance brand visibility, engage audiences, and drive business growth. The ideal candidate will possess a strong understanding of social media platforms, digital marketing tools, and content creation techniques to elevate our online presence across multiple channels.

Responsibilities

• Develop and implement comprehensive social media marketing strategies aligned with company goals
• Manage and optimize social media accounts across platforms such as Facebook, Instagram, Tiktok and others using tools like Hootsuite and Buffer
• Create engaging content including graphics, videos, photography, and written posts utilizing Adobe Creative Suite (Photoshop, Illustrator) and video editing software
• Conduct keyword research and SEO optimization to improve content visibility and web traffic
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback for insights and engagement opportunities
• Manage Facebook Advertising campaigns to target specific audiences effectively
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign performance
• Maintain relationships with influencers, partners, and customers to foster brand loyalty and advocacy
• Stay current with digital marketing trends, platform updates, and emerging technologies to continually refine strategies

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns
• Proficiency in Adobe Photoshop, Illustrator, Creative Suite, video editing software, and social media management tools such as Hootsuite or Buffer
• Knowledge of SEO best practices, keyword research, web analytics (Google Analytics).
• Strong graphic design skills with an eye for branding consistency
• Experience with Facebook Advertising and other paid social media campaigns
• Excellent content creation skills including photography, video production/editing, proofreading, and storytelling
• Ability to analyze data from various sources to inform strategy adjustments
• Exceptional communication skills with the ability to manage relationships internally and externally
• Creative mindset with a passion for innovative digital marketing solutions

This position offers an exciting opportunity for a motivated individual eager to make a significant impact through creative digital marketing initiatives.

Work Location: Hybrid remote in Lexington, SC 29072