Senior Manager of Integrated Marketing

Company Overview

Milo’s Tea Company is one of the fastest-growing beverage companies in the United States. Our culture and operations are built on the belief that we can make a difference in the world. That is why we put People First and strive to continually reduce our environmental impact on the planet. We leverage our world-class operations and decades-long distribution partnerships to grow the footprint of our core products and create new, innovative beverage products.

• We are the #1 and fastest-growing brand in the Refrigerated Tea Category in the nation.
• Our core mission: People and Planet First — doing good is good for business.
• We are committed to unlocking the personal genius of every associate and have a strong focus on growth and learning.
• Our company is women-led and strongly committed to Diversity, Inclusion, and Belonging.
• We pledge 1% of profits annually to charitable giving.
• We are Platinum Certified in Zero Waste Manufacturing: recycling, reducing, and reusing 95% of waste at all facilities.

Why You Will Love Life at Milo's

You will collaborate with a group of passionate and high-performing people, where everyone feels empowered to do their best work and feels good about the work they are doing.

As a People First company, Milo’s is committed to the success and well-being of our associates, customers, and fans, no matter their gender, race, or creed. Some of the remarkable benefits offered include:

• Competitive salary with bonus opportunities
• 100% employer-paid medical premiums for associates and families
• Free Mental Health, Financial Wellness, and Legal Counseling benefits
• 401K with company match
• Company-paid Life Insurance
• Tuition reimbursement assistance
• Continuous learning opportunities
• Robust parental leave program
• Care Relief Fund to help associates in need
• Associate Assistance Program
• Paid volunteer time

Being a Culture Champion at Milo’s

• Wear the HAT (Hungry-Agile-Together)
• Work effectively with others
• Help our TEAm achieve safety, quality, and production goals
• Interact positively, be self-aware, avoid negative commentary
• Commit to outstanding attendance
• Conduct yourself respectfully with all Milo's TEAm members

Equal Employment Opportunity Statement

As a People First company, Milo’s is committed to uplifting our associates, customers, and fans no matter their gender, race, or creed. We invest in Diversity, Inclusion, and Belonging in all areas of our business ecosystem. We champion these efforts through partnerships, education, and events to support and celebrate our diverse workforce and networks.

If you require assistance or accommodation to participate in the job application process, please contact Recruiting@drinkmilos.com.

Position Summary:

The Senior Manager, Integrated Marketing is responsible for turning Milo’s brand and portfolio strategy into cohesive, scalable go-to-market execution. This role ensures that consumer insight, brand strategy, media, creative, and activation operate as one integrated system, rather than a set of disconnected efforts.

As Milo’s continues to scale in an increasingly fragmented media and retail environment, this role brings clarity, cohesion, and pace to how marketing shows up in-market. The Integrated Marketing leader partners closely with Brand Growth, Creative, Brand Communications, Shopper Marketing, and agency teams to shape campaign architecture early, modernize activation approaches, and build repeatable systems that translate strong ideas into consistent business impact across paid, owned, earned, and experiential channels.

Responsibilities:

• Integrated Campaign & Activation Leadership: Leads the planning and execution of integrated marketing campaigns and product launches, ensuring clear translation from brand strategy and consumer insight through activation and conversion across channels.
• Activation System & Playbook Development: Develops repeatable activation frameworks, playbooks, and standards that convert Milo’s strengths—taste, authenticity, and fan love—into scalable awareness, household penetration, and velocity, rather than one-off executions.
• Integrated Briefing & Messaging Translation: Leads the development of integrated briefs that align business objectives, consumer insights, and creative direction, ensuring cohesion across Creative, Brand Communications, Shopper Marketing, and agency partners.
• Agency & Internal Leadership: Serves as the day-to-day strategic lead for integrated agency partners and the internal Integrated Marketing pod, driving clarity, accountability, and seamless collaboration across Creative Services, Brand Communications, Activation, and agency teams.
• Modernization of Activation & Advocacy: Evolves sampling, experiential, and advocacy programs in partnership with Social, Influencer, and Omni-Commerce Shopper teams—integrating content, media, retail touchpoints, and in-person experiences into more effective activation models.
• Learning, Measurement & Optimization: Establishes a disciplined test-and-learn agenda across channels and activation types, translating results into insights that improve effectiveness, strengthen ROI visibility, and inform future planning.
• Team Leadership & Capability Building: Coaches and develops team members toward more proactive, system-oriented ways of working—shifting from reactive execution to scalable, repeatable activation excellence.

Supervisory:

• This position has supervisory responsibilities.

Qualifications:

• Bachelor’s degree in business/marketing or a related field.
• 10+ years of integrated marketing experience building consumer-facing brands in an in-house or agency capacity, including hybrid in-house/agency Creative teams. Consumer-Packaged Goods (CPG) industry experience preferred but not required. 3+ years managing people directly.
• Proven experience in translating consumer insights and brand strategy into bespoke, modern marketing systems and playbooks.
• Strong marketing fundamentals and deep understanding of evolving consumer & technology landscape, with demonstrated success in turning marketing investments into business results.
• Skilled in cross-functional leadership, collaborating effectively across Insights, Marketing, Creative, Finance, and agency partners to deliver business results.
• Excellent strategic thinking, communication, and problem-solving skills, with the ability to thrive in a fast-paced, collaborative environment.

Physical Demands: This job is sedentary. Reasonable accommodations may be made to enable individuals with different abilities.

FLSA Status: Exempt

Critical Competencies:

• Building Relationships
• Coachable/Open to Feedback
• Pushing Leaders to Scale Up
• Coaches & Develops
• Purposeful/Strategic
• Critically Evaluates
• Action-Oriented