Senior Manager, TikTok Shop

Senior Manager, TikTok Shop

About Beam

Beam is one of the fastest-growing wellness brands in the U.S.. With a portfolio of innovative, best-selling products and a relentless focus on performance marketing, we’ve built a brand loved by millions. Now, we’re ready to take our TikTok presence to the next level—and we’re hiring a Senior Manager of TikTok Shop to lead this charge.

The Role

This is a high-impact, strategic opportunity for a growth-obsessed operator to build Beam’s TikTok Shop ecosystem from the ground up. Reporting directly to the Head of TikTok, you will execute the end-to-end strategy for TikTok Shop, integrated campaigns, and our creator partnership program.

What You’ll Do

• Build & Lead the Strategy: Work directly with TikTok leader to define the roadmap for TikTok Shop growth, identifying the necessary resources, tools, and partnerships to scale.
• Drive TikTok Ads & Campaigns: Lead the execution of "Drive TikTok Ads" and integrated shop campaigns. You will focus on maximizing GMV through GMV Max and high-performing web ads that feed into the broader TikTok ecosystem.
• Scale the TikTok Shop Affiliate Program: Direct and oversee our TikTok Shop affiliate strategy.
• Define Roles & Responsibilities: Collaborate with the existing influencer team to ensure clear R&R. While the existing team focuses on DTC-driven creator partnerships , you will own all Shop-specific content and affiliate relationships .
• Analyze & Optimize: Create frameworks to track ROI, optimize spend across GMV Max and affiliate initiatives, and provide data-driven insights to leadership.

Who You Are

• 5+ years of experience in performance marketing or social commerce, with a deep specialization in TikTok Shop and TikTok ads.
• Experience managing and holding agencies accountable for high-volume affiliate and performance programs.
• Proficiency in TikTok Ads Manager, specifically GMV Max , TikTok ads, and the TikTok Shop Seller Center.
• A strategic "builder" mindset—you are comfortable working directly with executive leadership to architect a new business unit.
• Location: Based in Austin, TX , NYC , or Boston (Hybrid: 3 days/week in office).

Why Beam

At Beam, we don’t just make supplements—we create delicious, functional products that actually work. From our best-selling Dream sleep powder to our fast-growing Beam Greens and Beam Kids, our products are loved by professional athletes, celebrities, and over 1M+ customers.

Joining now means stepping into a business with incredible momentum, resources, and ambition—and helping us make paid digital one of the biggest drivers of growth in the next chapter of Beam.

Location & Benefits: Boston, MA, Austin, TX, San Diego, CA or New York, NY (Hybrid: 3 days/week in office)

We offer:

✔ Fully covered medical benefits + dependent contributions

✔ Unlimited PTO

✔ 401k with up to 4% match

✔ “Work from Anywhere” bank

✔ Wellness stipend for health & fitness

✔ Commuter benefits

These are the Values that Guide our Decisions in the Business:

People First

We take care of ourselves, our teammates and our customers equally

Constant Improvement

Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business

Transparent and Open Communication

Say it straight or it comes out crooked- respectful and direct communication always

Ego is the Enemy

Always stay humble, hungry, and curious

Think Like an Owner

How are my actions or this moment going to affect the big picture?

Risk Taking

Make informed bets and emotionally move on from the ones that don’t work

Creativity and Rapid Iteration

Think big, fail fast and inexpensively