Social Media and Marketing Coordinator

Overview
We are seeking a dynamic and creative Social Media and Marketing Coordinator to join our marketing team. This role is essential in developing and executing innovative digital marketing strategies to enhance brand visibility, engage audiences, and drive growth across various platforms. The ideal candidate will possess a strong understanding of social media management, content creation, and digital marketing tools, with a passion for storytelling and brand development. This position offers an exciting opportunity to influence our online presence and connect with diverse audiences through compelling campaigns.

Responsibilities

• Develop, implement, and manage social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Create engaging content including graphics, videos, blog posts, and photography that align with brand voice and marketing goals.
• Utilize social listening tools to monitor brand reputation, industry trends, and customer feedback for insights and engagement opportunities.
• Manage social media scheduling using tools like Hootsuite or Buffer to ensure consistent posting schedules.
• Conduct keyword research and optimize content for SEO to improve organic reach and visibility.
• Design visually appealing graphics and multimedia content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Execute targeted Facebook Advertising campaigns to increase brand awareness and lead generation.
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign performance and inform future strategies.
• Maintain relationships with influencers, media outlets, and other stakeholders through effective relationship management techniques.
• Proofread all content for accuracy, clarity, and brand consistency before publication.
• Collaborate with cross-functional teams on branding initiatives, e-commerce projects, and public relations efforts to ensure cohesive messaging.

Experience

• Proven experience in social media management or digital marketing roles with a strong portfolio of successful campaigns.
• Familiarity with SEO best practices, keyword research, web analytics, and social listening tools.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for graphic design and video editing.
• Experience managing paid advertising campaigns on Facebook or other social platforms.
• Knowledge of social media management tools such as Hootsuite or Buffer is highly desirable.
• Strong understanding of branding principles, content creation strategies, public relations tactics, and digital marketing trends.
• Excellent communication skills with the ability to craft compelling messages tailored to target audiences. This role is ideal for a motivated individual passionate about digital marketing who thrives in a fast-paced environment while maintaining attention to detail. Join us to help shape our online presence through innovative content creation and strategic social media management!

Job Types: Full-time, Part-time, Internship

Pay: From $300.00 per week

Benefits:

• Paid time off

Work Location: In person