Social Media Marketing Specialist

Job Summary
We are seeking a dynamic and innovative Social Media Marketing Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop engaging campaigns, and analyze social media performance to connect with our target audience effectively. Your creativity and strategic mindset will drive brand awareness, foster community engagement, and support our overall marketing objectives. This paid position offers an exciting opportunity to shape our online voice and make a meaningful impact in the digital marketing landscape.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand goals, utilizing platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Create high-quality content including graphics, videos, photography, and written posts that resonate with diverse audiences.
• Manage daily social media activities using tools like Hootsuite and Buffer to schedule posts, monitor engagement, and optimize posting times.
• Conduct social listening to track brand mentions, industry trends, and competitor activities to inform content planning and reputation management.
• Utilize Adobe Creative Suite applications such as Photoshop and Illustrator for graphic design and visual content creation.
• Execute targeted advertising campaigns on Facebook Advertising and other platforms to increase reach and conversions.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign effectiveness and refine strategies accordingly.
• Engage in relationship management by responding promptly to comments, messages, and inquiries across social channels.
• Support public relations efforts by coordinating influencer collaborations, media outreach, and brand partnerships.
• Maintain consistency in branding across all digital touchpoints while ensuring proofread content is error-free and aligned with company voice.

Qualifications

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in social media management tools such as Hootsuite or Buffer.
• Skilled in graphic design using Adobe Photoshop, Illustrator, and Adobe Creative Suite; video editing experience is a plus.
• Knowledge of SEO principles, keyword research, web analytics (Google Analytics), and e-commerce platforms.
• Strong understanding of social listening techniques and reputation management strategies.
• Excellent communication skills with an eye for detail; capable of proofreading content thoroughly before publication.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Familiarity with public relations practices and relationship management within the digital space is desirable. Join us as a Social Media Marketing Specialist to harness your creativity, strategic thinking, and passion for digital storytelling! Be part of a vibrant team committed to innovation, growth, and making meaningful connections through compelling online experiences.

Work Location: In person