Social Media and Marketing Manager

Overview
We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing initiatives. This role is essential in developing and executing strategies that enhance brand visibility, engage target audiences, and drive business growth across various online platforms. The ideal candidate will possess a strong background in social media management, content creation, digital marketing analytics, and graphic design, with a passion for storytelling and brand development. This position offers an exciting opportunity to shape our company's online presence and influence market perception through creative campaigns and strategic outreach.

Duties

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and emerging channels using tools like Hootsuite and Buffer.
• Create engaging content including graphics, videos, blog posts, and photography that align with branding guidelines and marketing goals utilizing
• Manage social listening to monitor brand reputation, industry trends, and customer feedback to inform marketing tactics.
• Conduct keyword research and utilize SEO best practices to optimize content for search engines and increase organic reach.
• Plan and execute Facebook Advertising campaigns to target specific demographics effectively.
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign performance and ROI; prepare reports for stakeholders.
• Coordinate public relations efforts to enhance brand image through media outreach, partnerships, and community engagement.
• Oversee e-commerce initiatives by integrating social media campaigns with online sales channels to boost conversions.
• Maintain consistent branding across all digital platforms while proofreading content for accuracy, clarity, and tone.
• Build relationships with influencers, partners, and customers to foster community engagement and loyalty.
• Stay updated on industry trends in digital marketing, social media management, graphic design, photography, and video editing to continually refine strategies.

Experience

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms.
• Knowledge of SEO techniques, keyword research tools, Facebook Advertising platform, and web analytics.
• Strong graphic design skills with an eye for visual storytelling; experience in photography is a plus.
• Background in digital marketing including content creation, branding strategies, public relations, and e-commerce integration.
• Excellent proofreading skills with attention to detail; ability to craft compelling narratives that resonate with target audiences.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. This role is ideal for a creative professional passionate about leveraging digital channels to build brand awareness and foster community engagement through innovative marketing strategies.

Pay: $20.00 - $25.00 per hour

Work Location: In person