E-commerce Product Marketing Manager

E-commerce Product Marketing Manager

Full-Time | On-Site | Los Angeles, CA

Salary: $70,000–$90,000

About NuWatt Lighting
NuWatt Lighting is a growing LED lighting manufacturer focused on high-quality, energy-efficient lighting solutions for residential, commercial, and industrial applications. Our innovative approach and commitment to excellence drive us to deliver exceptional lighting solutions to our clients worldwide

Role Overview
We are hiring an E-commerce Product Marketing Manager to own how our products are marketed, presented, and promoted online.

This role sits at the intersection of:

• Product messaging
• Conversion-focused content
• Creative direction (image design + video)
• E-commerce growth support (SEO + paid media)

This is a hands-on, execution-first role with real decision-making authority, not a strategy-only marketing position.

You will be the final approver for product copy, SEO content, and creative assets within defined brand and compliance guardrails.

Core Responsibilities

Product Marketing & PDP Ownership

• Own product detail pages (PDPs) across Shopify and marketplaces
• Write, refine, and approve product copy that is clear, accurate, and conversion-focused
• Translate technical lighting specifications into customer-friendly benefits
• Ensure consistency and clarity across product pages, categories, and collections

Creative Direction & Approval

• Approve SEO copy written by the SEO Specialist
• Approve design assets created by the Senior Graphic Designer
• Provide clear creative direction and feedback focused on conversion
• Ensure assets move from “done” to “live” efficiently
• Align with the e-mail marketing agency to provide marketing elements for each e-mail campaign

SEO & On-Page Alignment

• Ensure on-page SEO best practices are followed without sacrificing clarity or trust
• Collaborate with SEO on page structure, intent, and templates
• Approve SEO content within defined guardrails

Video Content

• Spearhead video strategy for e-commerce and ads
• Identify video needs (Product videos, explainer videos, ad creatives)
• Write briefs, scripts, and messaging for video content sent to external sources
• Use performance data to guide creative iteration across paid media channels
• Help build a repeatable video content system

You are accountable for video output and effectiveness, not necessarily filming or editing

Paid Advertising Accountability

• Collaborate with media buyer to ensure performance exceeds ROAS/ACOS and CPA targets while scaling spend to efficiently increase overall sales
• Own ad creative direction, messaging, and testing angles
• Review performance weekly and recommend creative improvements
• Ensure ads align tightly with PDP messaging and video content

This role is accountable for results, not required to be the sole media buyer on day one.

Content Planning

• Develop and manage a dynamic Marketing Calendar aligned with product launches, SEO initiatives, and promotions.
• Facilitate weekly/bi-weekly planning sessions in collaboration with other members of the E-commerce and Graphics teams to gather insights and generate ideas.
• Continuous improvement and updates to the Shopify website while maintaining messaging consistency.

Execution & Decision Ownership

• Reduce approval bottlenecks by making confident decisions
• Ship content quickly within defined guardrails
• Own outcomes, not just assets

Required Qualifications

• 4–6+ years of experience in e-commerce, product marketing, or conversion-focused marketing
• 4+ years of experience in Google Ads and Meta Ads
• 4+ years of experience directing and approving creative assets (design and/or video)
• 3+ Strong experience in influencer marketing using micro influencers for UGC content
• Strong copywriting skills with a conversion mindset
• Solid understanding of on-page SEO fundamentals
• Comfortable making decisions and shipping work without constant approvals

Strongly Preferred

• Experience with Amazon listings and A+ content
• Experience marketing technical or spec-heavy products
• Experience supporting or managing paid advertising creative
• Knowledge of the Lighting industry is a plus.

What We Offer

NuWatt Lighting is proud to be an Equal Opportunity Employer.

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Pay: $70,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Application Question(s):

• Can you commit to a full time and 100% in person role in Los Angeles, California?
• Do you have 4–6+ years of experience in e-commerce, product marketing, or conversion-focused marketing?
• Do you have 4+ years of experience in Google Ads and Meta Ads?
• Do you have 4+ years of experience directing and approving creative assets (design and/or video)?
• Do you have 3+ years of strong experience in influencer marketing using micro influencers for UGC content?
• Are you comfortable making decisions and shipping work without constant approvals?
• Do you have a strong understanding of on page SEO fundamentals?

Work Location: In person