Social Media Manager

Important : this position is open only to local Memphis Metropolitan area US Citizens and Permanent Residents. Visa sponsorship and OPT are not provided.

Social Media Manager

Position Summary: We are seeking a highly skilled Social Media Manager to lead the strategy, execution, and performance reporting across two of our consumer-facing brands, OEMTOOLS and GreatNeck, and our corporate brand, GreatNeckTools. This role is ideal for a creative digital marketer who thrives in a fast-paced environment, understands how to build brand presence across multiple audiences, and can turn insights into meaningful growth. The ideal candidate combines strategic thinking with hands-on execution—developing content, managing calendars, optimizing engagement, tracking KPIs, and steering each brand toward measurable success.

Job Responsibilities:

Strategy & Planning

• Develop and own the social media strategy across all major platforms (Facebook, Instagram, YouTube, TikTok, LinkedIn, etc.).
• Create brand-specific strategies that ladder up to overall company goals.
• Build and manage monthly content calendars for each brand.
• Identify new platform opportunities, trends, and social innovations to keep brands competitive and culturally relevant.

Content Creation & Execution

• Write, design, and publish high-quality content tailored to each brand’s voice and audience.
• Work with in-house Videographer and Photographer to produce video content for short-form and long-form platforms.
• Manage daily posting, community engagement, and audience interactions.
• Collaborate with internal creative teams, product teams, and external partners to maintain consistent brand identity.
• Coordinate influencer collaborations, UGC, and paid creator content as needed.

Analytics & Reporting

• Track, analyze, and report on KPIs for each brand—including reach, engagement, follower growth, conversions, and campaign performance.
• Provide actionable insights and recommendations to optimize future content.
• Maintain dashboards and monthly performance summaries for leadership review.
• Use data to continuously refine strategy and improve ROI.

Collaboration & Cross-Functional Support

• Work closely with marketing leadership to align social media with broader campaigns and launches.
• Coordinate with eCommerce, Brand, and Creative teams to support promotions, product releases, and storytelling needs.
• Partner with Customer Service when needed to maintain positive community experiences.
• Other duties as assigned.

Knowledge, Skills and Abilities:

• BA degree in Marketing, Communications, Digital Media, or related field.
• 3–5+ years of social media experience, managing multiple brands, preferred.
• Demonstrated success building and growing social media channels.
• Strong copywriting, content creation, and storytelling skills.
• Proficiency with social platforms, scheduling tools, and analytics dashboards (Meta Business Suite, Sprout, Later, etc.).
• Proven experience with paid social media.
• Proven experience leveraging AI tools to support organic social media strategy, including content ideation, caption writing, trend analysis, and performance optimization.
• Strong organizational and project management skills to juggle multiple calendars and brands.
• Creative thinker with a data-driven approach to optimization.
• Passionate about emerging trends and content innovation.

Founded in 1919, GreatNeck ® is a leading global supplier to the hardware, home improvement, sporting goods, mass retail and automotive markets, and have distribution and manufacturing facilities around the world: https://www.greatnecksaw.com/