OVERVIEW

PGA WEST is a premier golf and hospitality destination in La Quinta, California, featuring nine resort and private golf courses, five clubhouses, multiple dining experiences, and The Performance Lab. Founded in 1985, PGA WEST has proudly hosted more than 50 PGA TOUR events, including The American Express, and is known for delivering unforgettable moments in the game of golf.

Visit www.pgawest.com and @pga_west

POSITION DESCRIPTION

The Director of Marketing is responsible for developing and implementing strategic marketing plans to increase brand awareness, membership, member and guest engagement, and green fee, cart fee, and food & beverage revenues for the PGA WEST portfolio. This role requires a creative and analytical leader who can drive marketing initiatives across various channels, manage a team, and work closely with other departments to achieve the portfolio's business goals.EXPERIENCE, EDUCATION AND SKILLS REQUIRED

5 - 7 years marketing or relevant experience (Desired: technology experience)
Knowledgeable in Adobe Cloud design products
Strong organization skills with attention to detail
Ability to influence, lead and coach cross functional teams and champion new concepts and ideas
Ability to lead in dynamic and rapidly changing business environment situations and effectively negotiate to gain resolution
Shows initiative, anticipates and prepares for upcoming situations, takes advantage of opportunities, and acts quickly and decisively ESSENTIAL RESPONSIBILITIES

Strategic Planning

Develop and execute comprehensive marketing strategies to promote the portfolio's golf courses, memberships, services, and facilities.
Analyze market trends, competitor activities, and customer feedback to identify opportunities for growth.

Brand Management

Ensure consistent branding across all marketing materials and communications.
Enhance the resort's brand image through innovative campaigns and community engagement.

Page Break### Public Relations

Manage the public image of the PGA WEST portfolio, ensuring consistent communication across all media channels, and fostering a positive brand reputation. Crafting press releases, organizing media events, managing crisis communications, and maintaining relationships with key media contacts.
Oversee all aspects of public relations, including managing any outside public relations agency retained by PGA WEST. This role includes supervising the agency's execution of activations, campaigns, and any other work related to public relations, ensuring alignment with PGA WEST's brand and strategic objectives. The Director will serve as the primary liaison between internal stakeholders and the agency to guarantee seamless coordination and successful outcomes. Key Responsibilities:* Media Relations: Develop and maintain relationships with journalists, bloggers, and influencers. Act as the primary contact for media inquiries.
Press Releases: Write, edit, and distribute press releases and other communication materials to targeted media outlets.
Content Creation: Produce high-quality content for press releases, articles, presentations, social media, and the company's website.
Event Planning: Organize press conferences, media tours, and other events to promote the company's brand and products.
Crisis Management: Develop and implement crisis communication strategies. Act as the company spokesperson during times of crisis.
Brand Management: Monitor the company's brand image in the media and public and develop strategies to enhance its reputation.
Campaign Development: Design and execute PR campaigns that align with the company's goals and target audience.
Reporting: Track media coverage and prepare regular reports on PR activities and outcomes.
Collaboration: Work closely with the marketing, advertising, and social media teams to ensure consistent messaging and brand alignment.
Stakeholder Communication: Manage internal communications and ensure that company messages are conveyed clearly to employees and stakeholders.

Digital Marketing

Oversee the development and execution of digital marketing campaigns, including SEO, SEM, Google ads, email marketing including "Inside the Ropes" monthly e-newsletter, social media management/campaign strategies, and content marketing for the PGA WEST blog.
Manage the portfolio's website and online presence to ensure an engaging and user-friendly experience.
Manage Metolius agency relationship including Active Campaign CRM
Channel reporting and KPI analysis.

Page Break### Traditional Marketing

Plan and execute traditional marketing efforts, including print advertising, direct mail, and event sponsorships.
Development and production of collateral such as brochures, flyers, posters, etc.
Conduct general market research to keep abreast of trends and competitor's marketing movements.
Photography/video acquisition including scheduling and managing all internal and external photoshoots and location agreements, securing and reviewing Certificates of Insurance, and managing key logistics for duration of shoot.

Membership Growth

Create and implement strategies to attract and retain club members for The Club at PGA WEST and The Citrus Club in partnership with Club Membership Directors.
Develop membership programs and promotions to enhance member satisfaction and loyalty.

Resort Event Promotion

Collaborate with the resort events team to market special events, tournaments, and other functions.
Utilize various channels to promote events and maximize attendance and participation.

Budget Management

Develop and manage the marketing budget, ensuring effective allocation of resources.
Track and report on marketing expenditures and ROI where applicable.

Team Leadership

Lead and mentor the marketing team, providing guidance and support to achieve departmental goals.
Foster a collaborative and innovative team environment.

Partnerships and Collaborations

Establish and maintain relationships with Visit Greater Palm Springs, La Quinta Resort, City of La Quinta and all other media outlets, hotels, influencers, and local businesses to enhance marketing efforts. PHYSICAL AND MENTAL DEMANDS

Ability to sit at a desk for several hours at a time.
Standing, bending, stooping, and lifting weights up to and including 30 lbs. may be required.
Candidate must have open availability and be fluid with regular days off during busy season.
Multitask assignments given.

BENEFITS

At PGA WEST, we value our Team Members' health, happiness, and quality of life; and we strive to create a positive and inclusive company culture with professional growth opportunities, and a connection to a network of clubs nationwide. PGA WEST offers a comprehensive benefits package that includes:

401(k)
Dental Insurance
Employee Assistance Program
Health Insurance
Paid Time Off
Vision Insurance
Food & Beverage Discounts (Alcohol Excluded)
Retail Discounts
Golf Privileges

Working at PGA WEST means being part of a vibrant, welcoming community where every day brings new opportunities to create memorable experiences for our Members and Guests. It’s a fun and rewarding environment where your contributions truly make a difference.

PGA WEST is proudly managed by Arnold Palmer Golf Management, under license by Century Golf Partners. Together, they bring over 20 years of expertise, resources, and a legacy of excellence to our community.

Our purpose is simple yet powerful: To Improve the Lives of the People We Serve. Guided by our TEAM values—Trust, Educate, Achieve, and Motivate, we foster a culture built on service, integrity, and collaboration. At PGA WEST, being part of our team means contributing to something bigger while thriving in a supportive, people-first environment.

For more information, visit palmergolf.com and centurygolf.com.

Marketing Director

About the job