Marketing and Social Media Manager

The Opportunity

Are you a creative storyteller with a data-driven mindset? We are looking for a versatile Marketing Manager to lead our digital presence and bridge the gap between online engagement and in-store sales. You won’t just be posting to a feed; you’ll be the voice of our brand, crafting high-impact campaigns that drive real growth.

If you have a sharp eye for design, a way with words, and a passion for staying ahead of digital trends, we want to meet you.

Key Responsibilities

1. Strategic Content & Social Media

• Brand Voice: Design and execute a comprehensive social media strategy that aligns with our core business goals.
• Publish Content: Publish high-quality daily content (original photography, video/Reels, and copy) that stops the scroll.
• Community Building: Actively engage with our community by responding to queries, managing reviews, and fostering authentic conversations.
• Platform Management: Fully manage our website, Facebook and Instagram Shops, ensuring a seamless "social-to-sale" experience.

2. Visual & Creative Design

• Graphic Design: Create visually stunning marketing materials for both digital and physical spaces, including email campaigns, in-store signage, and direct mailers.
• Aesthetics: Oversee the visual identity of all social platforms and blog layouts to ensure brand consistency.

3. Growth & Analytics

• Performance Tracking: Monitor SEO, web traffic, and ROI. Use these insights to pivot strategies and set clear growth objectives.
• Innovation: Stay on the pulse of emerging tech and trends to launch fresh features like viral promotions, competitions, and influencer collaborations.
• Email Marketing: Design and deliver targeted email campaigns that keep our existing client base loyal and excited.

What You Bring to the Table

• Experience: Proven track record as a Social Media or Digital Marketing Manager.
• The "Eye": Hands-on experience with content management and a strong portfolio in graphic design (e.g., Canva, Meta Business Suite, Calendly, Google Workspace).
• Technical Savvy: Solid understanding of SEO, keyword research, and Google Analytics.
• Copywriting Excellence: Ability to write punchy, persuasive copy that converts.
• Agility: A positive, "get-it-done" attitude with the ability to juggle multiple creative projects simultaneously.
• Education: BS degree in Marketing, Communications, or a related field (or equivalent real-world experience).

About Bay Area Diamond Company

• Bay Area Diamond Company is a fun, relationship-based, trendy, and growing jewelry store located in Green Bay, WI. What started as one jewelry store twenty years ago in the heart of Green Bay, has now expanded to three locations in Medford, WI, and Mundelein, IL. Bay Area Diamond Company specializes in fine diamonds, engagement rings, wedding rings, diamond fashion jewelry, colored stone jewelry, and fine sterling silver. We also offer custom jewelry design, repair services, and appraisal services. Our focus is creating an out-of-this-world jewelry shopping experience where clients feel like and turn into family.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance
• Referral program
• Tuition reimbursement
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• Marketing: 2 years (Required)

Work Location: In person