Social Media and Marketing Manager

<Job Summary>
Energize and elevate our brand presence as a dynamic Social Media and Marketing Manager! In this role, you will spearhead innovative digital marketing campaigns, craft compelling content, and manage our social media platforms to engage audiences worldwide. Your passion for storytelling, combined with strategic insights, will drive brand awareness, foster community relationships, and boost our online visibility. Join us to lead impactful marketing initiatives that inspire action and create lasting impressions across digital landscapes!

<Responsibilities>

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and followers.
• Create, curate, and manage high-quality content including graphics, videos, blog posts, and photography that align with brand voice and marketing goals.
• Utilize tools like Hootsuite, Buffer, and Adobe Creative Suite to schedule posts, monitor performance metrics, and optimize content delivery.
• Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities to inform marketing tactics.
• Implement SEO best practices and keyword research to enhance content discoverability across digital channels.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI.
• Build strong relationships with media outlets, influencers, and community partners through public relations efforts to amplify brand messaging.
• Analyze web analytics with Google Analytics and web analytics tools to measure campaign effectiveness and identify opportunities for growth.
• Oversee branding initiatives ensuring consistency in visual identity and messaging across all channels.
• Collaborate with cross-functional teams including sales, design, and product development to support e-commerce initiatives and promotional activities.

<Experience>

• Proven experience in social media management with a track record of growing online communities and engagement metrics.
• Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite applications.
• Hands-on experience with social listening tools such as Brandwatch or Sprout Social is highly desirable.
• Knowledge of digital marketing strategies including SEO, Google Analytics, keyword research, and video editing techniques.
• Experience managing social media advertising campaigns on Facebook Ads Manager or similar platforms.
• Excellent written communication skills with an eye for proofreading and content editing.
• Ability to analyze data insights from web analytics tools to inform strategic decisions effectively. Join us as a Social Media and Marketing Manager to harness your creativity and strategic thinking in a fast-paced environment! Your expertise will help shape our brand story while engaging audiences globally through innovative digital marketing solutions!

Pay: $46,533.65 - $56,040.53 per year

Work Location: Hybrid remote in Kissimmee, FL 34747