Brand Manager

Description:

At Garner Foods, we don’t just offer jobs, we invest in futures. That’s why we provide one of the most competitive health plans in the industry, designed to support your well-being every step of the way. From comprehensive medical, dental, and vision coverage to competitive pay, generous time off, and real career development, our benefits are built to help you grow personally and professionally. We believe in balance, opportunity, and rewarding the hard work you bring every day. Whether you're building your career or taking it to the next level, Garner Foods is where your journey begins and where it can truly thrive.

Garner Foods is a leading food and beverage company committed to providing high-quality and flavorful products. Our brand, Green Mountain Gringo (GMG), is known for its delicious salsa and tortilla strips made from premium ingredients. We are seeking a dynamic and experienced Brand Manager to lead all aspects of marketing activation, innovation, and performance of the Green Mountain Gringo portfolio; expanding it’s premium, clean-ingredient positioning.

Brand Manager responsibilities and skills are:

• Brand Strategy: Develop and execute a comprehensive brand strategy for Green Mountain Gringo (GMG), aligning with overall business objectives and ensuring a consistent brand image.
• Product Development: Collaborate with cross-functional teams to lead to the development of new products and improvements to existing products within the Green Mountain Gringo (GMG) portfolio.
• Market Analysis: Conduct market research and analyze consumer trends, competitive activity, and category dynamics; communicating them clearly and timely, identifying opportunities for brand expansion, growth, and differentiation. Provide regular market share analysis and summaries to Management.
• Marketing Campaigns: Lead planning and execution of integrated marketing campaigns, including brand messaging strategy, digital and traditional media, consumer promotions and public relations, to broaden brand awareness, enhance trial and retrial, and build a loyal consumer base.
• Consumer Engagement: Implement strategies to engage and connect with consumers, including social media campaigns, influencer partnerships, and other community-building initiatives.
• Budget Management: Manage the brand’s marketing budget, ensuring efficient allocation of resources to maximize ROI, and report performance to Director of Marketing. Lead annual brand budget meeting.
• Performance Measurement: Establish key performance indicators (KPIs) and regularly analyze and report on the performance of marketing initiatives, making data-driven recommendations for optimization.
• Cross-Functional Collaboration: Work closely with sales, product development, and other departments to ensure a cohesive and unified approach to brand management.
• Agency Relationship: Work closely with the brand’s advertising and PR agencies for the development of appropriate brand messaging and effective media planning, placement, and administration.
• Team Management and Training: Lead the brand team’s professional development through both formal instruction and opportunity experiences.
• Ensure strict adherence to safety guidelines and company policies and standards.
• Perform other duties as assigned

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in brand management, preferably in the food and beverage industry.
• Strong understanding of consumer behavior and market trends.
• Excellent project management and organizational skills.
• Creative mindset with a track record of successful marketing campaigns.
• Ability to be organized, flexible and multi-task in a fast-paced environment.
• Effective interpersonal and communication skills required.
• Proficient with Microsoft Office Suite or related software
• Ability to be respectful, approachable and team oriented while building strong working relationships within a positive work environment.