Content Creator/Social Media Manager

About the Role:

We’re looking for a creative and strategic Social Media Manager to oversee social content planning, posting, engagement, and reporting for multiple clients (and internal initiatives). This person will be responsible for managing day-to-day social activities, driving engagement, curating UGC, and collaborating with the creative team to produce high-quality content. If you’re passionate about food and lifestyle brands, have an eye for trends, and love bringing stories to life through social media — we want to meet you.

Key Responsibilities

• Content Planning & Scheduling
• Develop, organize, and manage social media calendars for multiple clients and internally.
• Create and schedule content across TikTok, Instagram, Facebook, LinkedIn, X, Pinterest, and YouTube.
• Manage post approvals, copywriting, and visual coordination with the creative team.

Content Creation

• Plan and execute small-scale content shoots (product, recipes, lifestyle, etc.) using lighting setups and props.
• Collaborate with creative and strategy teams to ensure on-brand visuals and messaging.

Community Management & Engagement

• Conduct daily moderation and engagement across brand channels.
• Interact with followers, respond to comments, and proactively engage with relevant brands and creators.
• Identify UGC opportunities and request permission to repost within brand guidelines.

Social Boosting & Audience Targeting

• Set up and manage boosted posts and paid campaigns, including audience targeting and geo-segmentation.
• Monitor performance and optimize for engagement, reach, and conversions.

UGC & Influencer Management

• Oversee UGC platforms (like Cohley): build briefs, manage submissions, provide feedback, and approve final content.
• Coordinate influencer partnerships, deliverables, and timelines.

Reporting & Insights

• Track monthly analytics, identify key insights, and present performance reports to clients.
• Recommend optimizations and trend opportunities based on learnings.

Trendspotting & Innovation

• Stay ahead of emerging social trends, tools, and formats.
• Bring proactive ideas for content, campaigns, and audience engagement.

Required Skills

• 5-7 years of experience managing social media for brands (agency experience preferred).
• Strong understanding of TikTok, Meta (Facebook/Instagram), Pinterest, X, YouTube, and LinkedIn.
• Proven ability to plan and manage content calendars across multiple clients.
• Experience boosting posts and setting up geo-targeted audiences.
• Strong copywriting and visual storytelling skills.
• Excellent communication and organization skills; self-motivated in a remote environment.
• Ability to analyze social performance data and translate it into actionable insights.

Required Tools

• Meta Business Suite & Ads Manager
• TikTok Ads Manager
• Pinterest Business Hub
• Scheduling tools (e.g., Sprout Social, or similar)
• Analytics & reporting tools (native platform analytics, Looker Studio, etc.)
• UGC management platforms (Cohley or similar)
• Microsoft Teams for team communication

Nice-to-Have Skills

• Experience with

food, beverage, or CPG brands

.

• Photography and video editing skills (Reels/TikTok editing proficiency).
• Experience working with creative teams (designers, copywriters, content producers).
• Familiarity with influencer contract management and campaign briefing.
• Understanding of SEO and social listening tools.