Senior Manager, Brand

Role Overview

The Senior Manager, Brand is a strategic marketing leader responsible for driving branded commercial growth through disciplined brand planning, portfolio and pipeline development, and best-in-class marketing investment management. This role plays a critical leadership position in shaping annual growth objectives, defining the branded product pipeline, and translating strategy into integrated marketing plans across media, retail, ecommerce, influencers, and events.

Key Responsibilities

Brand & Commercial Growth Leadership

• Partner with Commercial leadership to help define annual and long-term branded growth objectives, including volume, revenue, and margin targets
• Lead brand planning using the 4Ps (Product, Price, Place, Promotion) and 3Cs (Consumer, Customer, Company) to drive branded annual volume growth
• Own development and management of the branded product pipeline, working cross-functionally with Operations, and Sales
• Translate strategy into clear, actionable annual brand plans with defined priorities, KPIs, and success metrics

Marketing Investment & Activation Leadership

• Lead and oversee all brand marketing investments, including Upper & Lower Funnel:
• Media
• Retail marketing (in-store and ecommerce)
• Influencer and creator partnerships
• Events and experiential marketing
• Ensure marketing plans are integrated, consumer-led, and aligned with annual plan
• Evaluate performance and optimize investment mix based on results and learning

Marketing Finance & Budget Ownership

• Own marketing financial management, including:
• Annual budget development
• Forecasting and phasing
• Ongoing decision oversight across all marketing GLs
• Partner with Finance to ensure strong ROI discipline, trade-off decision-making, and optimization against the annual budget
• Establish clear processes for tracking spend, performance, and learning

People Leadership

• Directly manage and develop  two team members , providing clear priorities, coaching, and growth opportunities
• Key decision maker for  agency partnerships
• Elevate the team from execution-focused to strategy-led brand thinking
• Foster a culture of accountability, collaboration, and continuous improvement
• Serve as a key marketing partner to Sales, Creative & Content, Insights & Analytics and Operations
• Communicate clearly and confidently with senior leaders, bringing recommendations backed by data and consumer insight

Living the Happy Egg Values

The right individual must consistently demonstrate Happy Egg’s values:

• Hungry to Grow  – Curious, ambitious, and always pushing for growth
• Bias for Action  – Moves ideas forward with speed and ownership. Doesn’t ask permission.
• In It Together  – Builds strong partnerships and leads collaboratively
• Raise the Standard  – Holds high expectations for themselves, the team, and the brand; always contemplating how to make this better, faster, simpler and cheaper.

Experience & Qualifications

• Typically  7–10+ years of progressive marketing experience , ideally within branded consumer goods
• Proven experience leading brand pipeline, annual planning, and integrated marketing programs
• Understands interpreting and applying syndicated data tools such as Nielsen and SPINS to inform strategy, track performance, and identify growth opportunities
• Efficient in P&L management, forecasting and actualization processes
• Prior people management experience with a track record of developing talent
• Experience working closely with Sales and Analytics teams in a retail-driven environment preferred

Equal Opportunity Employer  Happy Egg is dedicated to providing equal employment opportunities to all individuals. Employment decisions are made solely on merit, qualifications, and abilities. Pre-employment drug screening and criminal background checks are required after offer extended.