TikTok Strategy & Shop Performance Lead

TikTok Strategy & Shop Performance Lead

Location: Austin, TX (Hybrid Preferred)

Company: Hitch (Hitch.co)

Reports To: Founders

About Hitch

Hitch is a high-performance creative and media agency that helps ambitious brands grow faster. We don’t just post content. We build systems that move product, grow audiences, and create real revenue.

TikTok is now the center of culture and commerce. We want someone to own that universe for our clients.

This role will lead everything TikTok at Hitch: organic strategy, TikTok Shop, TikTok Live, influencer partnerships, and internal education.

You will be the person everyone at Hitch looks to when they ask:

“How do we win on TikTok?”

What This Role Owns

You will be responsible for:

• Building and leading TikTok strategies for multiple Hitch clients
• Scaling TikTok Shop sales for e-commerce brands
• Running high-performing TikTok LIVE campaigns
• Creating influencer programs that actually convert
• Teaching the Hitch team how to win on TikTok
• Being the in-house expert on all things TikTok commerce

This is not a coordinator role.

This is a leadership role.

Core Responsibilities TikTok Strategy Leadership

• Own TikTok strategy across Hitch clients from A to Z
• Develop monthly and quarterly TikTok growth plans
• Define what content formats, hooks, and offers will win
• Guide creative teams on TikTok-first content production
• Analyze performance and constantly refine approach
• Be the internal authority on TikTok trends and best practices

TikTok Shop Mastery

• Lead full TikTok Shop programs for Hitch clients
• Build storefront strategies that convert
• Optimize product listings, bundles, and offers
• Develop affiliate programs inside TikTok Shop
• Coordinate with creators to drive Shop sales
• Track GMV, CPA, ROAS, and all core TikTok Shop KPIs

You should already know:

• Best TikTok Shop tools
• Affiliate management platforms
• Creator payout structures
• Inventory and offer optimization
• How to scale from $0 → real revenue fast

TikTok LIVE Expertise

• Design TikTok LIVE strategies that sell
• Coach creators and brands on LIVE selling
• Build run-of-show formats
• Test hosts, scripts, offers, and giveaways
• Manage LIVE schedules and talent
• Turn LIVE streams into revenue machines

If you don’t deeply understand LIVE commerce, this isn’t your role.

Influencer & Creator Marketing

• Build influencer programs for TikTok and Instagram
• Identify, recruit, and negotiate with top creators
• Manage outreach at scale
• Know the best platforms and tools to source creators
• Structure deals (paid, affiliate, hybrid, gifting)
• Measure influencer ROI, not vanity metrics

You must know:

• Best creator discovery tools
• Outreach systems
• Contract structures
• Commission models
• Seeding programs
• How to spot real creators vs fake engagement

Internal Leadership & Education

• Train Hitch team members on TikTok best practices
• Create playbooks and frameworks
• Lead client calls as the TikTok expert
• Help shape Hitch’s overall social commerce offering
• Build repeatable systems we can scale across brands

What We’re Looking For

You are NOT just a content person.

You are a growth operator who understands:

• Algorithm psychology
• Short-form creative
• E-commerce conversion
• Creator partnerships
• Live commerce
• Data and performance

Must-Have Experience

• Proven track record growing brands on TikTok
• Direct experience with TikTok Shop
• Hands-on TikTok LIVE experience
• Experience hiring and managing influencers
• Deep knowledge of TikTok tools and platforms
• Ability to manage multiple clients at once
• Strong analytical mindset

Ideal Background

• You’ve grown TikTok accounts to 100K+
• You’ve driven real revenue through TikTok Shop
• You’ve run profitable influencer campaigns
• You’ve managed creator affiliate programs
• You understand both organic AND paid TikTok ecosystems

Success Metrics

You will be judged on:

• TikTok Shop revenue growth
• Creator program performance
• Organic account growth
• Engagement rates
• CPA / ROAS from TikTok initiatives
• Overall client satisfaction

Why Join Hitch?

• Work directly with founders
• Lead a high-impact department
• Massive creative resources in-house
• Real clients with real budgets
• Opportunity to build a category-defining TikTok practice
• Competitive salary + performance incentives

Bottom Line

We’re not looking for someone who “knows social.”

We’re looking for the person who can turn TikTok into a predictable revenue engine for brands.

If that’s you, we want you running the show.

Compensation

• Competitive base salary
• Performance bonuses tied to results
• Room to grow into executive leadership