Social Media Marketing Manager

Full Time

North Austin and the Domain Area: TX, (Hybrid)

Salary Range:

$75,000.00 to $80,000.00 Annually

About Our Client: Erin Condren

Our client, Erin Condren , is a well-established planner and lifestyle brand focused on thoughtfully designed products that support organization, productivity, and creativity. As the brand continues to grow, they are seeking a Social Media & Affiliate Marketing Manager to help deepen relationships with their community and amplify the voices of those who love their products most.

Position Overview

The Social Media & Affiliate Marketing Manager will lead the strategy, execution, and day-to-day management of Erin Condren’s social media channels and affiliate influencer program. This role blends storytelling, analytics, and relationship-building to grow engagement, drive conversion, and strengthen community presence — both online and offline.

The ideal candidate is equal parts strategic thinker, content creator, and community builder. This is an individual contributor role suited for someone who is comfortable wearing many hats and working independently. Reporting to the VP of Marketing, this position offers a significant opportunity to learn, grow, and scale marketing expertise within a fast-paced, high-functioning team.

Key Responsibilities

Social Media Strategy & Execution

• Develop and execute the social media strategy across platforms (Instagram, TikTok, Facebook, Pinterest, YouTube, Threads, etc.) to grow brand engagement and awareness.

• Create and manage a content calendar aligned with brand priorities, product launches, and community storytelling.

• Lead content creation from concept to post, including writing copy, coordinating shoots, briefing creative partners, and leveraging user-generated content (UGC).

• Monitor daily engagement, respond to community interactions, and maintain an authentic Erin Condren brand voice across all channels.

• Analyze social performance metrics, identify insights, and adjust strategy to drive continued growth and engagement.

Affiliate & Influencer Program Management

• Oversee the Erin Condren Affiliate Program, nurturing relationships with creators, educators, and brand fans.

• Recruit, onboard, and manage affiliates and content partners to drive brand advocacy and sales performance.

• Develop monthly affiliate campaigns, communications, and performance tracking in partnership with eCommerce and Creative teams.

• Plan and host community-building activations such as the Affiliate Town Hall and local influencer events.

Cross-Functional Collaboration

• Partner with Brand Marketing, Email, and eCommerce teams to align social and affiliate initiatives with key campaigns.

• Collaborate with Retail & Events teams to bring digital storytelling to in-person moments (store activations, pop-ups, workshops).

• Coordinate closely with Customer Experience teams to maintain brand consistency and awareness of trending customer sentiment.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).

• 4–6 years of experience in social media management, influencer marketing, or brand marketing — ideally within lifestyle, consumer, or retail industries.

• Proven experience growing and engaging social communities across multiple platforms.

• Strong storytelling, copywriting, and creative brief development skills.

• Comfort with analytics tools (Meta Insights, Google Analytics, affiliate dashboards) and the ability to translate data into actionable strategy.

• Experience managing affiliate programs or working directly with influencer networks.

• Highly organized, proactive, and collaborative; thrives in a fast-paced, creative environment.

• Located in or near Austin, Texas, with the ability to be in-office or in-store 3–4 days per week.

Who You Are

• Community-minded, with a passion for amplifying real voices and authentic stories.

• Able to balance creativity with strategy, using insights to guide innovation.

• Collaborative by nature, with strong empathy and curiosity.

• A believer in the power of planning, organization, and creativity to make life more joyful.

Why Join This Opportunity

Our client, Erin Condren, values creativity, connection, and authenticity. This role offers the opportunity to join a passionate team that celebrates individuality and empowers others through paper and planning. Competitive benefits, a collaborative culture, and meaningful opportunities to bring ideas to life are all part of the experience.