Social and Community Manager, CEO Channels

Social & Community Manager — CEO Channels

Bloom Nutrition

IG @bloomsupps @marillewellyn

TikTok @bloomnu

Bloomnu.com

About Bloom:

Founded by wellness influencer and entrepreneur Mari Llewellyn, Bloom Nutrition is one of the fastest growing wellness brands in the US. Our mission is to help people bloom into their best selves through nutritious and delicious wellness solutions.

Recognized for our innovation and growth, we're proud recipients of several awards:

🏆 Forbes 30 under 30 (2023)

🏆 Target Partner of the Year (2023)

🏆 LinkedIn's Top Start-Ups (2023 & 2024)

🏆 EY Entrepreneurs of the Year (2024)

🏆 Inc. 5000 Company (2024 & 2025)

🏆 NewBeauty 100 Wellness Awards (2024)

Location:

Austin, Texas-onsite 4x a week at HQ, occasional travel required

Role Overview

Bloom Nutrition is seeking a highly organized, creative, and execution-focused Social & Community Manager to support the Bloom founder’s social media presence as a key extension of the Bloom brand. This role is focused on increasing brand visibility, credibility, and connection through founder-led storytelling that reinforces Bloom’s mission, values, and point of view.

While this role supports the founder’s channels, the content is not positioned as personal influencer content. Instead, it is strategic, business-forward storytelling designed to build awareness, trust, and engagement for Bloom through the founder’s voice.

This person will act as the operational and creative hub between the founder, videographers, editors, ensuring content is strategically planned, reviewed, produced, published, and optimized with intention.

The ideal candidate is deeply fluent in social platforms, understands founder-led brand storytelling, is comfortable managing creative workflows, and has a strong interest in business, brand building, and growth.

Key Responsibilities

Content Strategy, Planning & Creative Direction

• Strategize founder-led content that supports Bloom’s brand visibility, narrative, and business goals.
• Develop content concepts for videos and carousels, including captions, hooks, and copy tailored to each platform.
• Own content calendar planning, ensuring consistent, intentional storytelling across platforms.
• Review creative before it goes to the founder, ensuring quality, clarity, brand alignment, and readiness to publish.
• Source and curate reference assets (videos, trends, inspiration) to support ideation and creative development.

Production & Shoot Support

• Manage external videographers and creative partners, including supporting ideation, coordinating batch shoots, and aligning on deliverables.
• Attend shoots as needed to support execution, provide shot lists, talking points, and real-time creative direction.
• Serve as the primary point of contact between the founder and video teams, managing feedback loops, revisions, and timelines.
• Own and maintain detailed content trackers outlining asset status, feedback stages, edits, and publishing timelines.

Publishing & Platform Management

• Own posting and publishing across the founder’s platforms, including Instagram, TikTok, LinkedIn, X, and YouTube.
• Ensure content is optimized for each platform’s format, audience behavior, and best practices.
• Develop and manage carousel strategies that align with platform-native storytelling and performance trends.
• Stay on top of relevant TikTok and social trends, identifying opportunities to leverage existing assets or flag moments where founder participation is needed.

Community Management

• Manage community engagement across platforms, including comments, DMs, and interactions.
• Maintain a consistent, authentic, and brand-aligned voice that reflects Bloom’s values and tone.
• Identify opportunities for proactive engagement, conversation-led growth, and cultural relevance.

Performance Tracking & Optimization

• Track KPIs and performance metrics across platforms, including engagement, reach, growth, and content performance.
• Provide regular performance updates highlighting what’s working, what’s not, and where to iterate.
• Use insights to inform content strategy, cadence, and creative direction.

Flexibility & On-the-Ground Support

• Support content needs tied to travel, events, launches, and occasional weekends as required.
• Be flexible and responsive to real-time moments, opportunities, and business priorities.

Qualifications

• 2–4+ years of experience managing social media and community for a founder, executive, or brand-forward leader (CPG, wellness, lifestyle preferred).
• Strong understanding of short-form video, platform trends, and founder-led brand storytelling.
• Experience managing videographers, editors, and creative partners.
• Strong copywriting skills, with experience writing captions, hooks, and platform-specific messaging.
• High level of interest in business storytelling, brand building, and entrepreneurship.
• Highly organized with strong project management and communication skills.
• Comfortable working in a fast-paced, highly visible role with evolving priorities.
• Willingness to work flexible hours, including occasional weekends and travel.

Benefits :

• Fun and inclusive work environment with a super collaborative team
• Access to Company Insurance (Health, Dental, Vision)
• Company-wide events
• 401(k) plan that the company matches because your future should bloom as well
• Generous PTO because work-life balance is important
• A brand new company laptop (yes, it’s Apple)
• Access to all the Bloom supplements and swag so you can bloom into your best self!

Bloom is an equal opportunity employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply.

This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. The company reserves the right to modify the duties or assign additional duties as necessary.