Social Media Marketing Specialist

Job Summary
We are seeking a dynamic and innovative Social Media Marketing Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop engaging campaigns, and analyze social media metrics to drive brand awareness, customer engagement, and online growth. Your creative expertise and strategic mindset will be instrumental in shaping our digital voice and connecting with diverse audiences. This paid position offers an exciting opportunity to influence our brand story through innovative social media strategies and impactful visual storytelling.

Responsibilities

• Develop and execute comprehensive social media marketing strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality content including graphics, videos, photography, and written posts that resonate with target audiences and promote brand identity.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and optimize content performance.
• Conduct social listening to gather insights on customer sentiment, industry trends, and competitor activities to inform content planning and campaign adjustments.
• Implement Facebook Advertising campaigns to increase reach, engagement, and conversions while managing budgets effectively.
• Canva software for graphic design tasks that enhance visual appeal and branding consistency.
• Analyze web analytics and social media metrics using Google Analytics and other tools to measure campaign success and identify opportunities for growth.
• Collaborate with public relations teams to ensure cohesive messaging across all channels and manage relationship building with influencers or partners.
• Maintain up-to-date knowledge of digital marketing trends, SEO best practices, keyword research techniques, and e-commerce strategies to maximize online visibility.

Skills

• Proficiency in social media management platforms.
• Strong graphic design skills using Canva and other software
• Experience with video editing and photography for multimedia content creation.
• Knowledge of SEO principles, keyword research, web analytics (Google Analytics), and digital marketing strategies.
• Ability to craft engaging content tailored for diverse audiences across multiple channels.
• Excellent proofreading skills ensuring all content is clear, accurate, and aligned with branding standards.
• Skilled in relationship management with influencers, partners, and internal teams to foster collaboration.
• Familiarity with Facebook Advertising tools for targeted ad campaigns.
• Understanding of social listening tools to monitor brand reputation and industry trends. Join us as a Social Media Marketing Specialist where your creativity fuels our brand’s growth! Bring your passion for digital storytelling, strategic thinking, and technical expertise to craft compelling narratives that captivate audiences worldwide!

Job Type: Contract

Pay: $18.00 - $19.05 per hour

Expected hours: 15 – 20 per week

Work Location: Hybrid remote in Richmond Hill, GA 31324