Communication and Marketing Specialist-Pittsburgh
Full-time
Pittsburgh, PA, US
About the job
Summary.
This is an in-house marketing, communications, and administrative position responsible for (1) internal and external
company communication; (2) brand development (3) limited organizational
administration. This position requires a cooperative approach with internal personnel, academy personnel, and third-
party/outside vendors.
Core Job Responsibilities.
Website Content Creation
o Web copy
o Blog articles
o Analytics
Email Management (Internal and External)
o Brightside Blast
o Copywriting
o Visuals/layout
o List maintenance
o Platform options
o Chatbot
o Parent newsletter/news/offers
Public Relations
o Establish effective relationships with community leaders and Brightside Team
- Weather/Closure/Delay Alerts
o Timely closure/dismissal alerts to news stations, staff, and families
Signage
o Seasonal A-Frame Inserts, design overhaul, project manage
Annual Report
o Collaborate with CEO, COO, VP Education, VP HR for information required
o Create and disseminate Annual Report to staff, families, partners
Style Guide and Brand Standards
o Create and maintain files for Brand Standards and Style Guides
Social Media Management
o Curate short videos, graphics, promos
o Consistently post at least once per week per platform (Twitter, Facebook, LinkedIn, Instagram)
o Comments and maintenance
Online Brand Management
o Job Review Boards - Comments and Reviews
o Parent Reviews - Comments and Reviews
o Cultivate online reviews for staff and parents (Glassdoor, Indeed, Google, Yelp, etc)
Swag Store Management
o Create, maintain, and market Swag Store
Grass Roots Marketing
o Create collateral
o Design and Procure giveaways
o Distribute to targeted audience
Target Marketing (Enrollment/Recruitment)
o Grassroots, Social Media, Google, etc.
o Advertising
Graphic Design
o Curate marketing collateral and branding utilizing internal software and external vendors
AI Integration
o Familiarize with AI and leverage it for duties, content creation, and concept building
Birthdays/Anniversaries/Events Recognition
o Collaborate with HR team to identify, recognize, and publicize staff milestones
o Collaborate with internal teams to establish and create company events
PR and Media Management
o Develop contacts with media members, influencers, and community leaders
o Direct and manage outside marketing and design vendors
o Assist in the creation of digital, video, audio, and print content
Crisis Response
o Responding to crises or challenging situations quickly and professionally
Special Events and Speaking Engagements
o Attend and host events that benefit the organization
Messaging and Branding
o Ensure company materials have consistent and positive messaging and branding aligned with core
values
Quality Control on Communications
o Conduct quality control on all internal and external communications
Media Relations and Partnerships
o Develop relationships and work with media outlets and other companies
Establish new lines of communication
o Ex WhatsApp Business Setup and Monitoring
Brand Identity Management
o Ensure Brand Identity is consistent
Proficiencies
Adaptable and able to work in a fast-paced environment
Demonstrates attention to detail and accuracy
High level of organization skills
Flexibility
Data entry skills
Time management
Self-motivating
Proficient in Google Business Workspace and Microsoft Office Products
Graphic Design
Desire to learn about and leverage AI for job performance
Supervisory Requirements.
This position does not have supervisory responsibility.
Education/Experience.
Associate's or Bachelor’s degree in communication, business, administration, or related field with at least one
year experience is qualifying.
Work Environment/Physical & Visual Demands.
This position works Monday – Friday, typically within standard office hours; flexibility is necessary.
Physical Demands: Speaking, Listening, Writing, Crouching, Kneeling, Reaching, Standing, Walking,
Pushing, Pulling, Finger movement, Squatting, Grasping, Repetitive Motion, Ladder use not to exceed 8’,
and Dynamic work with lifting or moving items up to 30lbs.
Visual Demands: Visual acuity to perform activities such as viewing facility and reading.
Environment Conditions: This position is subject to excessive noise potential, exposure to potential
infection, sunlight, or darkness with both indoor and outdoor environmental conditions.