Associate Manager - Brand Media & Performance Marketing

POSITION TITLE: Associate Manager, Brand & Performance Marketing

REPORTS TO: Sr. Manager, Brand & Performance Marketing

POSITION SUMMARY:

This position is responsible for supporting the planning, execution, optimization, reporting and analysis of Brand & Performance media, facilitating the cross-functional development of paid media creative, and owning media-driven creator programs. This position will support full-funnel media planning, helping to ensure a cohesive experience from upper funnel brand storytelling to lower funnel performance media.

RESPONSIBILITIES:

• Brand Media
  • Support the seasonal media plan development & execution across brand channels including: Meta, TikTok, Snapchat, Pinterest, Display, CTV and others.
  • Support the development of Brand Media testing roadmaps.
  • Review Brand Media reporting to identify key performance drivers and translate data into actionable insights.
  • Regularly collaborate with media AOR and key paid Social/display partners on performance, testing and optimization opportunities.
  • Own all Brand Media invoicing, including creation of POs and accepting/reconciling all vendor invoices.
• Performance Marketing
  • Support planning and execution of performance channels including: Meta, TikTok, Snapchat, Pinterest, and Display/Retargeting.
  • Own planning, execution, analysis and optimization of a subset of paid social/display channels (Snap, Pinterest).
  • Perform regular campaign/account audits identifying testing opportunities and areas of improvement.
  • Regularly collaborate with key paid Social/display partners on performance, testing and optimization opportunities.
  • Collaborate across Brand & Performance teams to create cohesive brand storytelling and drive a full funnel audience approach.
• Creative Development
  • Own brand media seasonal creative requests and shot-list development, and ad-hoc performance creative requests.
  • Partner with CFTs (brand management, production, creative) to establish media deliverable timelines to ensure on time creative delivery.
  • Collaborate with CFTs (Organic Social, PR, etc...) on trends, product priorities and upcoming content that can be utilized in Paid Media.
• Creator Program Management
  • Own media-driven creator programs, in partnership with media AOR, to procure influencer content optimized for paid media performance.
  • Collaborate with CFTs (Organic Social, Influencer, PR) to identify influencer content from across teams to utilize in boosted paid media campaigns.
  • Collaborate with the influencer team regularly on content review/approval and to ensure all influencer best practices and AEO influencer guidelines are followed during content creation.
  • Provide weekly reporting to CFTs on content performance and identify new influencer content opportunities.

QUALIFICATIONS:

• Bachelor’s Degree with 3-5 years of retail or agency marketing experience.
• Knowledge of digital marketing best practices, including hand-on-keyboard management of paid social and/or display channels.
• Ability to independently work with business partners to prioritize day to day tasks.
• Self-motivated with critical attention to detail, deadlines and reporting.
• Ability to build relationships with cross functional teams.
• Strong analytical, prioritization, interpersonal, problem-solving, presentation, & planning skills. Strong verbal and written communication skills.

American Eagle Outfitters is an Equal Opportunity Employer

PAY/BENEFITS INFORMATION:

• Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
• Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
• Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click HERE.
• AEO may also provide discretionary bonuses and other incentives at its discretion.

American Eagle Outfitters (NYSE: AEO) is a portfolio of unique, loved and enduring brands with merchandise assortments that consist of high-quality, on-trend apparel, intimates, activewear, accessories, and personal care products. AEO operates stores in the United States, Canada, Mexico, and Hong Kong, and ships to approximately 80 countries worldwide through its websites. American Eagle and Aerie merchandise also is available at more than 300 international locations operated by licensees in approximately 30 countries. *AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.*Applications will be accepted until the Apply Before date (if applicable), but may be extended based on applicant volume.

Job Identification 23150

Job Category Marketing

Posting Date 2026-01-15

Job Schedule Full time

Locations Pittsburgh, PA, United States