Associate Manager - Brand Media & Performance Marketing

POSITION TITLE: Associate Manager, Brand & Performance Marketing

REPORTS TO: Sr. Manager, Brand & Performance Marketing

POSITION SUMMARY:

This position is responsible for supporting the planning, execution, optimization, reporting and analysis of Brand & Performance media, facilitating the cross-functional development of paid media creative, and owning media-driven creator programs. This position will support full-funnel media planning, helping to ensure a cohesive experience from upper funnel brand storytelling to lower funnel performance media.

RESPONSIBILITIES:

• Brand Media
  • Support the seasonal media plan development & execution across brand channels including: Meta, TikTok, Snapchat, Pinterest, Display, CTV and others.
  • Support the development of Brand Media testing roadmaps.
  • Review Brand Media reporting to identify key performance drivers and translate data into actionable insights.
  • Regularly collaborate with media AOR and key paid Social/display partners on performance, testing and optimization opportunities.
  • Own all Brand Media invoicing, including creation of POs and accepting/reconciling all vendor invoices.
• Performance Marketing
  • Support planning and execution of performance channels including: Meta, TikTok, Snapchat, Pinterest, and Display/Retargeting.
  • Own planning, execution, analysis and optimization of a subset of paid social/display channels (Snap, Pinterest).
  • Perform regular campaign/account audits identifying testing opportunities and areas of improvement.
  • Regularly collaborate with key paid Social/display partners on performance, testing and optimization opportunities.
  • Collaborate across Brand & Performance teams to create cohesive brand storytelling and drive a full funnel audience approach.
• Creative Development
  • Own brand media seasonal creative requests and shot-list development, and ad-hoc performance creative requests.
  • Partner with CFTs (brand management, production, creative) to establish media deliverable timelines to ensure on time creative delivery.
  • Collaborate with CFTs (Organic Social, PR, etc...) on trends, product priorities and upcoming content that can be utilized in Paid Media.
• Creator Program Management
  • Own media-driven creator programs, in partnership with media AOR, to procure influencer content optimized for paid media performance.
  • Collaborate with CFTs (Organic Social, Influencer, PR) to identify influencer content from across teams to utilize in boosted paid media campaigns.
  • Collaborate with the influencer team regularly on content review/approval and to ensure all influencer best practices and AEO influencer guidelines are followed during content creation.
  • Provide weekly reporting to CFTs on content performance and identify new influencer content opportunities.

QUALIFICATIONS:

• Bachelor’s Degree with 3-5 years of retail or agency marketing experience.
• Knowledge of digital marketing best practices, including hand-on-keyboard management of paid social and/or display channels.
• Ability to independently work with business partners to prioritize day to day tasks.
• Self-motivated with critical attention to detail, deadlines and reporting.
• Ability to build relationships with cross functional teams.
• Strong analytical, prioritization, interpersonal, problem-solving, presentation, & planning skills. Strong verbal and written communication skills.

American Eagle Outfitters is an Equal Opportunity Employer

PAY/BENEFITS INFORMATION:

• Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
• Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
• Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click HERE.
• AEO may also provide discretionary bonuses and other incentives at its discretion.